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All Journal International Journal of Islamic Business and Management Review
Sa'diyah, Dewi Fitrotus
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Arts Economics, Econometrics & Finance Social Sciences

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The Influence of Service Quality and Social Media Marketing on Consumer Satisfaction Haryanti, Nik; Sa'diyah, Dewi Fitrotus; Winarto, Winarto; Supriyono, Supriyono
International Journal of Islamic Business and Management Review Vol. 2 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v2i2.375

Abstract

The purpose of this study was to determine the effect of service quality and social media marketing on customer satisfaction at PT Putra Rinjani Blitar. The sample in this research is 100 consumer employees.With the sampling technique using purposive sampling, namely the technique of determining the sample with certain considerations. Data analysis using multiple regression test. The results of his research show thatthere is an influence of service quality on customer satisfaction, there is an influence of social media marketing on customer satisfaction and there is an influence of service quality and social media marketing on customer satisfaction.
Co-Authors Nik Haryanti Supriyono Supriyono Winarto Winarto