Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Educational and Life Sciences (IJELS)
Selsa Oktia Rahmawati
Unknown Affiliation
Religion Humanities Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Quality and Brand Image on Purchasing Decisions for Yamaha Mio Motorbikes at PT. Jayamandiri Gemasejati Bogor Sudarijati; Selsa Oktia Rahmawati; Rachmat Gunawan
International Journal of Educational and Life Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i7.2224

Abstract

This study aims to determine the effect of product quality, and brand image on purchasing decisions on Yamaha Mio motorbikes at PT. Jayamandiri Gemasejati Bogor simultaneously and partially. The subject of this research is the buyer of Yamaha Mio product at the company PT. Jayamandiri Gemasejati Bogor. The sample in this study amounted to 100 respondents conducted by purposive sampling. The data analysis technique in this study used the IBM SPSS 25 software application. Data analysis uses descriptive analysis, verification analysis with a quantitative approach. The data analysis method used in this study is multiple linear regression analysis. The results showed that product quality, brand image, and purchasing decisions with good criteria. Simultaneously and partially product quality and brand image have a positive and significant effect on purchasing decisions on Yamaha Mio products at PT. Jayamandiri Gemasejati Bogor
Co-Authors Rachmat Gunawan Sudarijati