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All Journal International Journal of Travel, Hospitality and Events International Journal of Educational Research Excellence (IJERE)
Syafitri Handayani, Diah
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Tourist Preferences for Hotels and Accommodation in Samosir Regency Based on Online Review Siregar, Roswani; Subagiharti, Heni; Syafitri Handayani, Diah; Sofyan, Ahmad
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.386

Abstract

Purpose: This study aims to uncover tourist preferences for various accommodation types, including hotels in Samosir Regency. These preferences include attractiveness, facilities, and hospitality. Research methods: This study uses a qualitative approach through secondary research with data collection from online reviews. The sample consists of 50 accommodations in Samosir Regency based on Google Reviews with ratings > 3.0 and more than 30 reviewers. Data was collected by searching on google.com/travel with a total search result or population of 118 items, and a sample of 50 was obtained using the purposive method with the provisions of the Google Review Summary where the Rating Review was > 3.0; and the Number of Reviews >30 reviewers. Data were analyzed based on the Component Review using a Likert scale for 3 elements of the tourism industry, namely (1) Attraction that consists of atmosphere, location, and property; (2) Facilities consisting of Amenities, Bathrooms, and Bedroom; and (3) Hospitality which consists of Service, Cleanliness, and Food. Result and discussion: The analysis result revealed that the element of attraction shows a very satisfying preference from tourists. In second place is a satisfying preference for hospitality elements. Meanwhile, the facilities element shows the lowest preference or is unsatisfactory. This description of preferences shows that among the elements of tourism, improving the quality of hotel/accommodation facilities can be the biggest priority in efforts to develop tourism in Samosir Regency in providing high satisfaction and return visits. Implication: As a tourist destination, Samosir Regency, which relies on the Lake Toba area, has experienced an increase in tourist visits from year to year, both foreign and local tourists. This is facilitated by the general public's access to information and locations using information technology and the Internet.
A Comparative Analysis of Google Translate and ChatGPT Results Based on Translation Quality Assessment (TQA) Siregar, Roswani; Subagiharti, Heni; Syafitri Handayani, Diah; Hutagaol, Dermawan; Hasibuan, Ahmad Laut; Nuraida, Nuraida; Sipahutar, Ervina
International Journal of Educational Research Excellence (IJERE) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v4i1.1175

Abstract

The development of digital technology today has a major impact on various aspects of human life. In bridging intercultural communication, translation has a significant role that cannot be separated from the help of technology. Technology also has brought changes in the way translation is done, including helping individual translators to increase efficiency. For example, with the help of machine translation, Google Translate continues to develop transformers and AI. On the other hand, ChatGPT, built on artificial intelligence, allows translation. Both adopt NLP. This study aims to determine the quality of the translation of both based on the TQA proposed by House. In addition, it assesses the level of similarity of the translation results and errors that occur based on the translation technique used. Translation samples were selected based on purposive sampling techniques, namely from a report chapter available on the internet in English. The samples were translated into Indonesian using Google Translate (GT) and ChatGPT (CG) and then analyzed using TQA. The results show that GT and CG have high similarities and insignificant error rates. This is possible because GT and CG continue to be developed over time to respond to and translate languages that are increasingly natural and resemble human language.
Co-Authors Ahmad Laut Hasibuan Ahmad Sofyan Dermawan Hutagaol, Dermawan Heni Subagiharti Nuraida Nuraida Sipahutar, Ervina Siregar, Roswani