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Pengaruh E-Service Quality, E-Trust Terhadap E-Loyality Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pengguna Jasa Transportasi Online Grab M. Sulhan; Fani Dwi Rahma
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.179

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty

Dampak Intellectual Capital dan Kinerja Lingkungan terhadap Nilai Perusahaan Perbankan di Indonesia: Studi Empiris pada Emiten BEI Tahun 2017–2021 Dieviya; Nuraeni; M. Sulhan
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 4 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i4.120

This research aims to examine and measure the influence of intellectual capital and environmental performance on company value. The research object includes banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2017–2021. The research sample was selected using purposive sampling techniques, with a total of 46 companies. Data analysis was carried out using the Partial Least Square (PLS) approach using WarpPLS software version 7.0. The results of the study show that: (1) Intellectual capital has a positive and significant effect on environmental performance, (2) Intellectual capital has a positive and significant effect on company value, and (3) environmental performance has a negative and significant effect on company value

Penerapan Bisnis Blue Ocean Strategy Sebagai Inovasi Model Bisnis Dalam Meningkatkan Keunggulan Kompetitif Agrapana Fram Tian Hardiansyah; Nuraeni; M. Sulhan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9048

The agribusiness industry of Indonesia is undergoing a period of substantial growth, characterized by intense competition among producers. This environment has compelled entities such as Agrapana Farm to devise innovative strategies in order to maintain their competitive advantage. Despite the modest level of national milk consumption, demand for dairy products is increasing at a rate that exceeds production, thereby creating opportunities in the market for processed products such as goat milk. Agrapana Farm, established in 2018 in Pandaan, continues to operate using manual methods and encounters challenges in competing in the market. The objective of this research is to analyze Agrapana's innovation strategy using descriptive qualitative methods, through a literature study, observation, and interviews. The collected data underwent a rigorous analysis that entailed the utilization of both SWOT identification and pair-wise comparison weighting techniques. This was followed by the delineation of the organization's strategic position through the application of the Internal-External (IE) matrix. The results indicate that Agrapana is positioned in quadrant V, which suggests the implementation of a strategy focused on the maintenance and enhancement of existing products. In order to successfully navigate the challenges posed by red ocean competition, a blue ocean strategy has been proposed. This strategy involves the innovation of juice fruit skin milk, a product that offers distinct health benefits and added value. This innovation is believed to have the potential to expand the market niche and differentiate Agrapana from competitors.

Penerapan Bisnis Blue Ocean Strategy Sebagai Inovasi Model Bisnis Dalam Meningkatkan Keunggulan Kompetitif Agrapana Fram Tian Hardiansyah; Nuraeni; M. Sulhan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9048

The agribusiness industry of Indonesia is undergoing a period of substantial growth, characterized by intense competition among producers. This environment has compelled entities such as Agrapana Farm to devise innovative strategies in order to maintain their competitive advantage. Despite the modest level of national milk consumption, demand for dairy products is increasing at a rate that exceeds production, thereby creating opportunities in the market for processed products such as goat milk. Agrapana Farm, established in 2018 in Pandaan, continues to operate using manual methods and encounters challenges in competing in the market. The objective of this research is to analyze Agrapana's innovation strategy using descriptive qualitative methods, through a literature study, observation, and interviews. The collected data underwent a rigorous analysis that entailed the utilization of both SWOT identification and pair-wise comparison weighting techniques. This was followed by the delineation of the organization's strategic position through the application of the Internal-External (IE) matrix. The results indicate that Agrapana is positioned in quadrant V, which suggests the implementation of a strategy focused on the maintenance and enhancement of existing products. In order to successfully navigate the challenges posed by red ocean competition, a blue ocean strategy has been proposed. This strategy involves the innovation of juice fruit skin milk, a product that offers distinct health benefits and added value. This innovation is believed to have the potential to expand the market niche and differentiate Agrapana from competitors.

Pengaruh Emotional Branding, Brand Trust dan Brand Awarenees Terhadap Loyalitas Konsumen pada Produk Huawei Authorized Experience Store Plasa Marina Surabaya Mochammad Fajar Al Mubarok; M. Sulhan
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11833

Penelitian ini bertujuan menganalisis pengaruh emotional branding, brand trust, dan brand awareness terhadap loyalitas konsumen produk Huawei di Authorized Experience Store Plasa Marina Surabaya. Metodologi kuantitatif dengan pendekatan survei diterapkan pada 135 responden menggunakan teknik purposive sampling. Instrumen pengumpulan data berupa kuesioner terstruktur dengan skala Likert lima poin yang telah diuji validitas dan reliabilitas. Analisis data menggunakan regresi linear berganda dengan pengujian asumsi klasik. Hasil penelitian menunjukkan bahwa emotional branding, brand trust, dan brand awareness secara parsial dan simultan berpengaruh signifikan terhadap loyalitas konsumen dengan nilai F hitung 1,125 (sig. 0,000 < 0,05). Koefisien determinasi sebesar 62,5% mengindikasikan ketiga variabel mampu menjelaskan varians loyalitas konsumen secara substansial. Emotional branding memiliki pengaruh paling dominan (β=0,094), diikuti brand trust (β=0,069), dan brand awareness (β=0,038). Temuan ini mengkonfirmasi pentingnya strategi pemasaran terintegrasi yang menggabungkan dimensi emosional, kepercayaan, dan kesadaran merek dalam membangun loyalitas konsumen berkelanjutan di industri teknologi.

The Implementation of Halal Network Indonesia (HNI) Business Among Muslim and Non-Muslim Communities Abdillah Mundzir; Aminatuz Zukhriyah; M. Sulhan
MALIA: Jurnal Ekonomi Islam Vol 15 No 2 (2024)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v15i2.4308

This research aims to describe the assumptions of mountain communities (Tosari and Nongkojajar) in using Halal labeling products (HNI) during the pandemic. The research design employed in this study is quantitative descriptive research with an associative or relational approach. Data collection techniques utilized research instruments, and the data analysis is quantitative/statistical, with the objective of testing the predetermined hypotheses. The researcher determined a sample size of 65 individuals using the Slovin formula, who then became one of the research targets for obtaining several data points. The research findings indicate that both non-Muslim and Muslim communities in Tosari and Nongkojajar generally prefer HNI for their daily needs and health due to the sense of security and high trust placed by the community in the HNI halal label. The implications of this research extend to the development of the local economy, the creation of sustainable business models, and the formulation of policies for the government.

The Influence of Social Media Marketing and Viral Marketing on BrandLoyalty and Purchase Intention among Generation Z in the Digital Era(A Study on Daviena Product Users in TikTok Shop E-Commerce) ervina; M. Sulhan
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Ervina, a student of the Business Administration Study Program at Yudharta University Pasuruan,conducted a study in July 2025 entitled "The Influence of Social Media Marketing and Viral Marketingon Brand Loyalty and Purchase Intention Among Generation Z in the Digital Era: A Study on Usersof Daviena Products on TikTok Shop E-Commerce."This study aims to analyze the influence of SocialMedia Marketing and Viral Marketing on Brand Loyalty and Purchase Intention among Generation Zusers of Daviena products on the TikTok Shop e-commerce platform. A quantitative research methodwas employed, with data collected through questionnaires distributed to 150 Generation Z respondentsin Pasuruan Regency. Data analysis was conducted using the Structural Equation Modeling (SEM)approach based on Partial Least Squares (PLS).The findings reveal that Social Media Marketing has asignificant positive effect on both Brand Loyalty and Purchase Intention. In contrast, Viral Marketingdoes not exhibit a significant influence on either Brand Loyalty or Purchase Intention. Additionally,Brand Loyalty is not found to have a significant impact on Purchase Intention. The R-Square values are11.7% for Brand Loyalty and 4.8% for Purchase Intention, indicating that a considerable portion ofvariance is explained by variables outside the scope of this study.These findings imply that businesspractitioners, particularly local brands in the digital era, should optimize their marketing strategiesthrough TikTok to foster customer loyalty and enhance the purchase intention of young consumers.The study also recommends further evaluation of viral marketing strategies and emphasizes theimportance of considering other influential factors that drive Gen Z’s purchasing decisions on digitalplatform

Child Education in the Perspective of Sundanese Local Wisdom and Islamic Teachings Siti Nuroh; Ari Nugraha; M. Sulhan; Ilham Solihin
Journal of Public Policy Analys Vol 2 No 2 (2025): December
Publisher : Business Finance Analyst Co.

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the millennial era, Indonesian culture has emerged as the result of a long process of acculturation involving various external influences, including Hinduism, Buddhism, Islam, and Christianity. This acculturation process has indirectly shaped and influenced the values, norms, social systems, and customary laws of local cultures. As the religion embraced by the majority of Indonesians, Islam has significantly contributed to shaping moral and educational systems, particularly in child-rearing practices. This article aims to analyze child education from the perspective of Sundanese local wisdom and its relevance to Islamic teachings. This study employs a qualitative approach using a phenomenological method to explore the essential meanings behind the experiences and realities of the Sundanese community in educating their children. The findings are expected to provide a deeper understanding of the integration of Islamic values with local cultural traditions in shaping children's character from an early age.

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