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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Journal of Economic, Management and Entrepreneurship El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies PESHUM
M. Sulhan
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh E-Service Quality, E-Trust Terhadap E-Loyality Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pengguna Jasa Transportasi Online Grab M. Sulhan; Fani Dwi Rahma
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.179

Abstract

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty
Dampak Intellectual Capital dan Kinerja Lingkungan terhadap Nilai Perusahaan Perbankan di Indonesia: Studi Empiris pada Emiten BEI Tahun 2017–2021 Dieviya; Nuraeni; M. Sulhan
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 4 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i4.120

Abstract

This research aims to examine and measure the influence of intellectual capital and environmental performance on company value. The research object includes banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2017–2021. The research sample was selected using purposive sampling techniques, with a total of 46 companies. Data analysis was carried out using the Partial Least Square (PLS) approach using WarpPLS software version 7.0. The results of the study show that: (1) Intellectual capital has a positive and significant effect on environmental performance, (2) Intellectual capital has a positive and significant effect on company value, and (3) environmental performance has a negative and significant effect on company value
Penerapan Bisnis Blue Ocean Strategy Sebagai Inovasi Model Bisnis Dalam Meningkatkan Keunggulan Kompetitif Agrapana Fram Tian Hardiansyah; Nuraeni; M. Sulhan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9048

Abstract

The agribusiness industry of Indonesia is undergoing a period of substantial growth, characterized by intense competition among producers. This environment has compelled entities such as Agrapana Farm to devise innovative strategies in order to maintain their competitive advantage. Despite the modest level of national milk consumption, demand for dairy products is increasing at a rate that exceeds production, thereby creating opportunities in the market for processed products such as goat milk. Agrapana Farm, established in 2018 in Pandaan, continues to operate using manual methods and encounters challenges in competing in the market. The objective of this research is to analyze Agrapana's innovation strategy using descriptive qualitative methods, through a literature study, observation, and interviews. The collected data underwent a rigorous analysis that entailed the utilization of both SWOT identification and pair-wise comparison weighting techniques. This was followed by the delineation of the organization's strategic position through the application of the Internal-External (IE) matrix. The results indicate that Agrapana is positioned in quadrant V, which suggests the implementation of a strategy focused on the maintenance and enhancement of existing products. In order to successfully navigate the challenges posed by red ocean competition, a blue ocean strategy has been proposed. This strategy involves the innovation of juice fruit skin milk, a product that offers distinct health benefits and added value. This innovation is believed to have the potential to expand the market niche and differentiate Agrapana from competitors.
Penerapan Bisnis Blue Ocean Strategy Sebagai Inovasi Model Bisnis Dalam Meningkatkan Keunggulan Kompetitif Agrapana Fram Tian Hardiansyah; Nuraeni; M. Sulhan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9048

Abstract

The agribusiness industry of Indonesia is undergoing a period of substantial growth, characterized by intense competition among producers. This environment has compelled entities such as Agrapana Farm to devise innovative strategies in order to maintain their competitive advantage. Despite the modest level of national milk consumption, demand for dairy products is increasing at a rate that exceeds production, thereby creating opportunities in the market for processed products such as goat milk. Agrapana Farm, established in 2018 in Pandaan, continues to operate using manual methods and encounters challenges in competing in the market. The objective of this research is to analyze Agrapana's innovation strategy using descriptive qualitative methods, through a literature study, observation, and interviews. The collected data underwent a rigorous analysis that entailed the utilization of both SWOT identification and pair-wise comparison weighting techniques. This was followed by the delineation of the organization's strategic position through the application of the Internal-External (IE) matrix. The results indicate that Agrapana is positioned in quadrant V, which suggests the implementation of a strategy focused on the maintenance and enhancement of existing products. In order to successfully navigate the challenges posed by red ocean competition, a blue ocean strategy has been proposed. This strategy involves the innovation of juice fruit skin milk, a product that offers distinct health benefits and added value. This innovation is believed to have the potential to expand the market niche and differentiate Agrapana from competitors.
Pengaruh Emotional Branding, Brand Trust dan Brand Awarenees Terhadap Loyalitas Konsumen pada Produk Huawei Authorized Experience Store Plasa Marina Surabaya Mochammad Fajar Al Mubarok; M. Sulhan
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11833

Abstract

Penelitian ini bertujuan menganalisis pengaruh emotional branding, brand trust, dan brand awareness terhadap loyalitas konsumen produk Huawei di Authorized Experience Store Plasa Marina Surabaya. Metodologi kuantitatif dengan pendekatan survei diterapkan pada 135 responden menggunakan teknik purposive sampling. Instrumen pengumpulan data berupa kuesioner terstruktur dengan skala Likert lima poin yang telah diuji validitas dan reliabilitas. Analisis data menggunakan regresi linear berganda dengan pengujian asumsi klasik. Hasil penelitian menunjukkan bahwa emotional branding, brand trust, dan brand awareness secara parsial dan simultan berpengaruh signifikan terhadap loyalitas konsumen dengan nilai F hitung 1,125 (sig. 0,000 < 0,05). Koefisien determinasi sebesar 62,5% mengindikasikan ketiga variabel mampu menjelaskan varians loyalitas konsumen secara substansial. Emotional branding memiliki pengaruh paling dominan (β=0,094), diikuti brand trust (β=0,069), dan brand awareness (β=0,038). Temuan ini mengkonfirmasi pentingnya strategi pemasaran terintegrasi yang menggabungkan dimensi emosional, kepercayaan, dan kesadaran merek dalam membangun loyalitas konsumen berkelanjutan di industri teknologi.
Co-Authors Dieviya Fani Dwi Rahma Mochammad Fajar Al Mubarok Nuraeni Tian Hardiansyah