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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Studia Economica: Jurnal Ekonomi Islam
Jamila, Khaidar Rahmaini
Universitas Islam Negeri Sumatera Utara
Religion Economics, Econometrics & Finance Social Sciences

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Pengaruh Strategi Pemasaran Dalam Meningkatkan Nasabah Bank Syariah Studi Kasus Desa Payageli Jamila, Khaidar Rahmaini; Rizqiyah, Anisah; Maysarah, Maysarah; Jewina, Haliza
Studia Economica : Jurnal Ekonomi Islam STUDIA ECONOMICA: Jurnal Ekonomi Islam | Vol. 9 | No. 2 | 2023
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/se.v0i2.20734

Abstract

Payageli village hamlet 1 is a village in Deli Serdang with a majority Muslim community. The people in the village know about the existence of sharia banks but there is a lack of socialization carried out by sharia banks so that the village people are comfortable with using conventional banks so they are no longer interested in using sharia banks. This research aims to analyze the influence of marketing strategies in increasing sharia bank customers in Payageli village. This research uses quantitative methods and uses a descriptive approach. Data collection in this research used purposive sampling using interviews and distributing questionnaires. Data analysis was carried out with the help of the SPSS version 27 application. The conclusion of this research is that the calculated t value of Marketing Strategy is 10.043, there is a significant level of 0.00, this is because tcount is 10.043>ttable 1.665, therefore it can be concluded that h2 is accepted and h0 is rejected which is It can be stated that marketing strategies have a positive effect on increasing customers
KENDALA DAN PELUANG EKONOMI MONETER ISLAM DI INDONESIA Jamila, Khaidar Rahmaini; Hutauruk, Muhammad Zaky Abdullah
HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 11 │ No. 2 │ 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v11i2.22161

Abstract

AbstractThe Islamic monetary economy in Indonesia shows significant potential for development, especially in the sharia banking sector. Even though Indonesia has the largest Muslim population in the world, the application of sharia principles in macroeconomic policy still faces various obstacles. This research identifies the opportunities and challenges faced by the Islamic monetary economy, including the public's low understanding of Islamic financial products and the dominance of the conventional economic system. Through literature analysis and a thematic approach, this research provides the effectiveness of sharia financial regulation and supervision, as well as providing recommendations for better development. The results of this research indicate that the Islamic monetary economy in Indonesia has great potential to develop, especially in the sharia banking sector. However, there are significant obstacles that need to be overcome, such as the public's lack of understanding about Islamic financial products, the dominance of the conventional economic system, limited access to capital, and challenges in implementing technology. By realizing global awareness of the importance of ethical business practices, Islamic monetary economics is expected to contribute to sustainable and inclusive economic development in Indonesia.
Co-Authors Hutauruk, Muhammad Zaky Abdullah Jewina, Haliza Maysarah, Maysarah Rizqiyah, Anisah