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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat IJECS: Indonesian Journal of Empowerment and Community Services Indonesian Journal of Society Engagement (IJSE)
Fajri, Laksamana Rajendra Haidar Azani
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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IMPLEMENTASI DESAIN DIGITAL KREATIF UNTUK BRANDING PRODUK BERBASIS MOBILE UNTUK PELAKU UMKM KECAMATAN WELERI KABUPATEN KENDAL Setiadi, Teguh; MS, Ayyub Hamdanu Budi Nurmana; Fajri, Laksamana Rajendra Haidar Azani; Ilhami, Susanti Dwi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.20639

Abstract

Kata brand mempunyai arti merek, sedangkan pengertian branding adalah berbagai kegiatan komunikasi yang dilakukan oleh suatu perusahaan dengan tujuan untuk membangun dan memperbesar suatu merek agar lebih dikenal masyarakat. Perusahaan menciptakan suatu merek yang diberi logo agar dikenal di masyarakat. Meski seringkali dengan gaya yang sederhana, logo itu sulit dibuat. Itu karena ini bukan sekadar kombinasi grafis indah dengan font mewah, dengan simbol yang mengidentifikasi bisnis. Membuat logo sendiri mungkin terdengar sulit jika ini pertama kalinya mencoba membuat logo sendiri, Ada beberapa sumber logo yang mudah digunakan untuk membantu pelaku UMKM Kecamatan Weleri membuat logo sendiri. Aplikasi seperti Logo Maker dan template logo bisnis akan membantu pelaku UMKM Kecamatan Weleri untuk mendesain logo Anda sendiri dengan cepat dan profesional. Apapun produknya, fungsi branding adalah memberi ciri khas dan menjadi penanda suatu produk. Dengan demikian, produk akan terus diingat oleh pelanggan begitu selesai melakukan transaksi jual beli. Sehingga memperluas kunjungan pelanggan kembali membeli produk yang sudah mempunyai merek karena mudah diingat. Kegiatan pelatihan dan pendampingan membuat poster dalam bentuk digital yang dapat digunakan sebagai media iklan digital.
Pelatihan dan Implementasi Perencanaan Karir Siswa Pasca Lulus Sekolah Pada SMK Setiadi, Teguh; Fajri, Laksamana Rajendra Haidar Azani; Ilhami, Susanti Dwi
Indonesian Journal of Society Engagement Vol. 5 No. 2: Agustus 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i2.170

Abstract

Vocational high school education is an important path to foster skilled professionals with skills in accordance with their fields and is increasingly attracting attention in the world of work. Vocational education emphasizes the development of practical skills and vocational competencies of students. This equips them with the ability to adapt quickly to market demands and contribute to social and economic development, one of which is at SMKS Harapan Mulya Kendal. Along with the advancement of globalization and technology, career planning has evolved beyond just career selection; career planning has become a comprehensive process that requires consideration of various factors such as personal interests, values, skills, and job market requirements. This community service aims to implement the application of smart career applications for vocational high school students, with the aim of helping them better overcome challenges in the workplace and realize their respective career goals before graduating from school. The implementation of community service activities focuses on solving problems, namely student human resources and counseling guidance in order to improve the quality of student careers, and understanding the career potential of vocational high school students.
Training and Implementation of Smart Career Application for Students for Career Planning in Vocational High Schools Setiadi, Teguh; Fajri, Laksamana Rajendra Haidar Azani; Ilhami, Susanti Dwi
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i1.5844

Abstract

Vocational high school education is an important path to foster skilled professionals with skills in accordance with their fields and is increasingly attracting attention in the world of work. Vocational education emphasizes the development of practical skills and vocational competencies of students. This equips them with the ability to adapt quickly to market demands and contribute to social and economic development, one of which is at SMK Harapan Mulya Kendal. Along with the advancement of globalization and technology, career planning has evolved beyond just career selection; career planning has become a comprehensive process that requires consideration of various factors such as personal interests, values, skills, and job market requirements. The purpose of community service is to provide training for the implementation of smart career applications for vocational high school students, to help them better overcome challenges in the workplace and realize their respective career goals before graduating from school. In the implementation of community service activities with the Implementation and Implementation Method, Training, Mentoring, Monitoring and Evaluation with an emphasis on solving problems, namely student human resources and counseling guidance in order to improve the quality of student careers, and understanding of the career potential of vocational high school students. The conclusion of the training results for guidance and counseling teachers can provide stimulus to each student, in this case the teacher as a supervisor, to increase students' self-confidence in building personality and exploring the potential of each student so that students realize what potential they have in themselves to be confident in their future careers. Keywords: Smart Career Application, Student Career, Student Personality, Vocational High School Career Planning
Co-Authors MS, Ayyub Hamdanu Budi Nurmana Susanti Dwi Ilhami Teguh Setiadi