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All Journal Jurnal Biogenerasi Community Development Journal: Jurnal Pengabdian Masyarakat Mikroba: Jurnal Ilmu Tanaman, Sains dan Teknologi Pertanian
Magdalena Selvi Irawati Kwuta
Universitas Nusa Nipa
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Other

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STRATEGI PEMASARAN BAWANG MERAH (ALIUM ASCALONICUM L) DI KEBUN PRAKTEK FAKULTAS TEKNOLOGI PANGAN PERTANIAN DAN PERIKANAN UNIVERSITAS NUSA NIPA Dainu, Donatus; Selvi Irawati Kwuta, Magdalena; Nong, Fiator
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5362

Abstract

Marketing strategy is one way to introduce products to consumers, this is important because it will be related to the profits that the company will achieve. Marketing strategies will be optimally useful if supported by structured planning both internally and externally to the company. This research used 15 interview samples taken from those in charge of the garden, garden employees, observers of related organic plants and general buyers. The interview results were processed using the purposive sampling method and SWOT analysis.The research results show that: 1) based on the IFAS and EFAS matrices, the IFAS score is 3.05 which is located in the strength quadrant and EFE is 2.80 which is located in quadrant I (growth). The strategy implemented in this condition is to support growth policies the aggressive one. 2) increase the quantity and quality of production to meet the high demand for shallots and develop quality onion products with farming locations near markets.
STRATEGI PEMASARAN BAWANG MERAH (ALIUM ASCALONICUM L) DI KEBUN PRAKTEK FAKULTAS TEKNOLOGI PANGAN PERTANIAN DAN PERIKANAN UNIVERSITAS NUSA NIPA Dainu, Donatus; Selvi Irawati Kwuta, Magdalena; Nong, Fiator
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5362

Abstract

Marketing strategy is one way to introduce products to consumers, this is important because it will be related to the profits that the company will achieve. Marketing strategies will be optimally useful if supported by structured planning both internally and externally to the company. This research used 15 interview samples taken from those in charge of the garden, garden employees, observers of related organic plants and general buyers. The interview results were processed using the purposive sampling method and SWOT analysis.The research results show that: 1) based on the IFAS and EFAS matrices, the IFAS score is 3.05 which is located in the strength quadrant and EFE is 2.80 which is located in quadrant I (growth). The strategy implemented in this condition is to support growth policies the aggressive one. 2) increase the quantity and quality of production to meet the high demand for shallots and develop quality onion products with farming locations near markets.
PERAN GENDER DALAM KETAHANAN PANGANSERTA PROSES PEMBUATAN KEBIJAKAN DI KELOMPOK TANI MUDE HUREDUSUN DOTA DESA LADOGAHARKECAMATAN NITA KABUPATEN SIKKA Kwuta, Magdalena Selvi Irawati; Bhae , Maria Yunita; Lewar, Ferdianus Gahu; Tani, Mariano Abraham Colson Wangge; Lodan, Theresia Rensiana Dua
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.30326

Abstract

Ketahanan pangan didefinisikan sebagai akses yang stabil kepada makanan yang bergizi dan aman untuk memenuhi kebutuhan gizi dan kesehatan bagi semua orang, setiap saat. Pembuatan kebijakan, di sisi lain, merupakan proses perumusan dan implementasi kebijakan publik untuk mencapai tujuan pembangunan. Tujuan kegiatan pengabdian masyarakat ini untuk meningkatkan pemahaman dan kesadaran anggota kelompok tani Mude Hure mengenai peran gender dalam ketahanan pangan dan proses pembuatan kebijakan. Tujuan lainnya yaitu anggota kelompok tani mendapatkan informasi tambahan dalam mengelola dan memanfaatkan lokasi pekarangan rumah mereka untuk budidaya tanaman sayuran serta dapat mengurangi pengeluaran untuk membeli sayur, tetapi sebaliknya dapat menjadi pemasukan untuk mereka sebagai upaya dari pemberdayaan perempuan. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini dengan cara sosialisasi, pelatihan, dan diskusi kepada anggota kelompok tani. Kegiatan ini dilaksanakan di kelompok tani Mude Hure adalah salah satu kelompok tani yang terletak di Dusun Dota, Desa Ladogahar Kecamatan Nita, Kabupaten Sikka, Nusa Tenggara Timur. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu meningkatnya pemahaman dan kesadaran anggota kelompok tani Mude Hure tentang peran gender dalam ketahanan pangan, dan proses pembuatan kebijakan serta pengaplikasian pemanfaatan perkarangan rumah sebagai pemberdayaan perempuan. Anggota kelompok tani menyambut baik dan antusias selama kegiatan berlangsung.
Kelembagaan Non-Formal (Kelompok Tani Bina Satu) dalam Masyarakat Petani Tomat di Desa Parabubu, Kecamatan Mego Magdalena Selvi Irawati Kwuta; Margaretha Maurita Delang; Mikhaela Novianti; Yerianus Dami Rea; Fortunata Marianus Moa Eko
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian Vol. 2 No. 3 (2025): Desember : Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/mikroba.v2i3.536

Abstract

Non-formal institutions, such as farmer groups, play a strategic role in increasing farmer capacity and strengthening agricultural production systems at the village level. This study aims to analyze the role, function, and institutional dynamics of the Bina Satu Farmer Group in supporting tomato farmers in Parabubu Village, Mego District. A descriptive qualitative approach was used, with data collection techniques including observation, in-depth interviews, and documentation. The results indicate that the Bina Satu Farmer Group serves as a learning platform, a collaborative unit, and a liaison between farmers and external institutions. This institution functions in disseminating information on tomato cultivation technology, strengthening access to production inputs, and enhancing farmers' bargaining power in marketing. However, several weaknesses were identified, such as low member participation in routine meetings and limited managerial skills among administrators. Overall, the existence of this farmer group has significantly contributed to increasing the knowledge, productivity, and independence of tomato farmers in Parabubu Village.
Co-Authors Bhae , Maria Yunita Dainu, Donatus Fortunata Marianus Moa Eko Lewar, Ferdianus Gahu Lodan, Theresia Rensiana Dua Margaretha Maurita Delang Mikhaela Novianti Nong, Fiator Tani, Mariano Abraham Colson Wangge Yerianus Dami Rea