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Pengaruh Pencatatan Sustainability Report terhadap Produktivitas Sumber Daya dan Pertumbuhan Ekonomi di PT Unilever Indonesia Tbk Rahmadani, Fitra
Business and Investment Review Vol. 1 No. 6 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.75

Abstract

Abstract. The recording of a Sustainability Report has become one of the primary approaches in modern businesses aiming to measure, track, and communicate the social, environmental, and economic impacts of a company. This research aims to analyze the influence of recording the Sustainability Report on resource productivity and economic growth at PT Unilever Indonesia Tbk. Through a methodology involving historical data analysis and detailed evaluation models, this study investigates how the implementation of the Sustainability Report within the company influences resource productivity in day- to-day operations. This research provides a foundation for a deeper understanding of the importance of maintaining a Sustainability Report in enhancing the productivity and economic growth of the company, along with its implications within the context of a sustainable economy. Abstrak. Pencatatan Sustainability Report telah menjadi salah satu pendekatan utama dalam bisnis modern yang bertujuan untuk mengukur, melacak, dan mengomunikasikan dampak sosial, lingkungan, dan ekonomi suatu perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh pencatatan Sustainability Report terhadap produktivitas sumber daya dan pertumbuhan ekonomi di PT Unilever Indonesia Tbk.. Melalui metodologi analisis data historis dan model evaluasi terperinci, penelitian ini menyelidiki bagaimana implementasi Sustainability Report di perusahaan memengaruhi produktivitas sumber daya dalam operasional sehari-hari. Penelitian ini memberikan landasan untuk pemahaman lebih lanjut tentang pentingnya pencatatan Sustainability Report dalam meningkatkan produktivitas dan pertumbuhan ekonomi perusahaan, serta implikasinya dalam konteks ekonomi yang berkelanjutan. Kata kunci: Sustainability Report, produktivitas sumber daya, pertumbuhan ekonomi, PT Unilever Indonesia Tbk.
The Profits Of Digitalization In Catering Bunda Li’s Business In Parepare Darmawan, Darmawan; Syukri, Fitriyani; Fitriani, Fitriani; Tri Wahyuna, Rosita; Rahmadani, Fitra
International Journal Of Community Service Vol. 5 No. 2 (2025): May 2025 (Indonesia - Malaysia - Timor-Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i2.845

Abstract

Digitalization has become one of the key strategies to enhance the competitiveness of micro, small, and medium enterprises (UMKM) in the modern economy. The community service activity themed Cuan ala Digitalisasi Usaha Catering Bunda Li’ aims to improve the business capacity through digitalization training and market access. This program is designed to introduce digital technology to catering business owners, such as the use of social media for promotion and online marketing strategies to expand market reach. The results of the activity show a positive impact on increased orders and customer numbers. By utilizing digital platforms, the catering business has successfully expanded its customer base. Additionally, the use of social media has helped improve business visibility and strengthen its brand image in a wider market. The business owner is now able to leverage digital technology to manage orders and promotions effectively.The digitalization and market access training program has proven to be effective in supporting the growth of Catering Bunda Li’. This initiative provides new opportunities for the business to develop sustainably in the digital era, while also increasing its contribution to the local economy.