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All Journal A Social Science and Entrepreneurship Journal
Larasati, Irene Putri
Unknown Affiliation
Economics, Econometrics & Finance

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The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce Larasati, Irene Putri; Budiman, Arief; Fauziyah, Azizah
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.231 KB) | DOI: 10.17509/asset.v3i2.55870

Abstract

The purpose of this research is to determine the influence of product quality on Caluellathelabel consumer purchasing decisions. This study uses quantitative data analysis involving 72 samples, namely consumer of Caluellathelabel. The result of this research is that there is a positive and significant influence between product quality (X) on purchasing decision (Y). This is known by conducting a t-test which states there is positive correlation or significant influence between product quality on purchasing decision at Caluellathelabel through shopee e-commerce. 
Co-Authors Azizah Fauziyah Chatarina Umbul Wahyuni