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Faktor-Faktor yang Memengaruhi Kepuasan Pelanggan Hewan Kurban di Kelurahan Meruyung, Kota Depok Ismiaji, Bara; Azizah, Siti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 1 (2024): JIMI - JANUARI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimi.v2i1.128

Abstract

To be successful in the competitive market for sacrificial animals, with its short selling season and numerous sellers, prioritizing customer satisfaction is essential. This study was conducted in Meruyung Village, Limo District, Depok City on June 24–July 3, 2023, using descriptive-quantitative method to discover the service quality, product quality, and price offered by sellers, and how these three factors affect customer satisfaction of sacrificial animals. Convenience sampling was used to determine the respondents, which is by meeting people at the sales stalls who have bought goats or sheep as sacrificial animals at least once in Meruyung Village. This study involved 70 respondents. Data was obtained using a Likert scale questionnaire via Google Form and processed using multiple regression analysis. The results shows that the quality of service and product, as well as the price factor offered by sacrificial animal sellers, together affect customer satisfaction with sacrificial animals in Meruyung Village, Limo District, Depok City by 36.5%, but only the factor of product quality has a partially significant influence. Therefore, sellers must ensure product quality that meets the requirements of sacrificial animals and customer preferences, as this significantly affects satisfaction.
Utilization of Government Livestock Grant Funds Among Goat Farmers Ismiaji, Bara; Azizah, Siti; Rachmawati, Achadiah; Nurzaman, Syaifulloh Ibnu Alam
International Journal of Multidisciplinary Approach Research and Science Том 3 № 02 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i02.1586

Abstract

The livestock grant program initiated by the Kediri Regency Government aimed to improve livestock numbers and productivity. However, since the funds were first distributed in 2022, the goat population in Puncu Sub-district has shown fluctuating trends, while Kepung Sub- district has experienced a consistent increase. This study seeks to investigate the utilization of grant funds by the farmer groups using case study with explorative approach. Most groups utilized the funds primarily for goat procurement, with a focus on breeding activities, employing farming practices that ranged from traditional to semi-intensive systems. Jawarandu and Peranakan Etawa (PE) were the most preferred goat breeds among the farmer groups. The farming approaches varied across groups, including collective, semi-collective, and individual management, reflecting differences in available resources, organizational maturity, and group objectives. Despite these variations, the majority of groups followed technical guidelines and used the grant funds as initial capital to start or improve their goat farming activities. Key factors supporting effective fund utilization included access to local feed resources, flexible fund usage guidelines, veterinary support, strong member solidarity, and accessible goat marketing channels. On the other hand, challenges included seasonal feed shortages, limited health and reproductive management practices, and difficulties in monitoring goats when housed individually. These findings provide valuable insights for policymakers in designing more responsive and sustainable livestock grant programs and may serve as a basis for future research on the programs impacts.