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All Journal Ekspektra: Jurnal Bisnis & Manajemen Jurnal Pembangunan Perikanan dan Agribisnis
Melkianus Teddison Bulan
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Economics, Econometrics & Finance Social Sciences Other

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ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE AND PERCEPTIONS OF RISK ONLINE SHOPPING AGAINST PURCHASE INTEREST IN E-COMMERCE CUSTOMERS PT. MATAHARI DEPARTMENT STORE TBK KUPANG BRANCH Melkianus Teddison Bulan; Dr. Sukesi, MM
Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 1 (2020)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.871 KB) | DOI: 10.25139/ekt.v4i1.2657

Abstract

The era of revolution 4.0 brought many conveniences in the field of marketing, both for producers and for consumers. Advances in technology and information in the field of marketing are referred to as e-commerce. Therefore, there are currently many online stores operating because of this convenience, one of which is Matahari.com/Matahari App. But behind this convenience, there are still losses or risks that need to be watched out for. The purpose of this study is to analyze and identify service quality, price and perception of risk simultaneously influencing the buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch, analyze and identify service quality, price and perceptions of risk partially affect the buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch and analyze and identify from service quality, price and perceptions of risk there is more dominating influence on buying interest of e-commerce customers of PT. Matahari Department Store Tbk Kupang Branch. The sampling technique used in this study was accidental sampling with a total sample size of 100 respondents. While the data analysis technique uses descriptive analysis, validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing, dominant variable test and correlation coefficient test and multiple determination (R2). The results showed that simultaneously (F-test) all variables significantly influence together on online shopping interest on the Matahari.com/Matahari App site. Partially (t-test), service quality (X1), a negative and significant effect on online shopping interest (Y) on Matahari.com/Matahari App, while the variable price (X2) and perceptions of risk (X3) have a positive and significant to online shopping (Y) interest in Matahari.com/Matahari App. The most dominant variable influencing online buying interest (Y) is perceptions of risk (X3).
Efisiensi Saluran Pemasaran Ikan Tongkol Hasil Tangkapan Nelayan di Pangkalan Pendaratan Ikan Oeba Kota Kupang Melkianus Teddison Bulan; Saulus Mendario
Jurnal Pembangunan Perikanan dan Agribisnis Vol 12 No 1 (2025): Vol 12 No 1 2025
Publisher : 2339-1324

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine the marketing channel pattern of fishermen-caught tuna at the Oeba Fish Landed Base (FLB) of Kupang City, analyze the amount of margin received by each marketing institution of fishermen-caught tuna at the Oeba Fish Landing Base (FLB) of Kupang City, and analyze the efficiency of the marketing channel of fishermen-caught tuna at the Oeba Fish Landing Base (FLB) of Kupang City. The type of research used in this study was descriptive. The population in this study amounted to 59 people and the sampling of marketing institution respondents was carried out by snowball sampling so that all populations were sampled. The findings showed that the marketing channel pattern of tuna caught by fishermen at the Oeba Fish Landing Base (FLB) in Kupang City was leveled I marketing channel (fishermen - retail traders - consumers) and leveled II marketing pattern (fishermen - intermediary traders - retail traders - consumers), the amount of marketing margin received in leveled I marketing channel, which is the difference between consumer prices and fishermen of Rp 7.500, and leveled II marketing channel, the price difference between fishermen to retailers is Rp 2.500 and retailers to consumers is Rp 7.500, and level I and level II tuna marketing channels at the Oeba Fish Landing Base (FLB) in Kupang City was classified as effective.
Co-Authors Dr. Sukesi, MM Saulus Mendario