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All Journal Ekspektra: Jurnal Bisnis & Manajemen
Muhammad Zhafir Afif
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Economics, Econometrics & Finance Other

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Tren Topik Penelitian Strategi Usaha Mikro, Kecil, dan Menengah: Implementasi Analisis Bibliometrik Sulaiman, Haryaman Justisia; Muhammad Zhafir Afif
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7595

Abstract

The Covid-19 pandemic has affected the economic cycle; three years after the pandemic, the effects are still being felt. One of the involved business actors, MSMEs, must adopt strategic policy measures to maintain their competitive advantage. Using a Systematic Literature Review (SLR) and co-word analysis in a bibliometric approach, this paper seeks to analyze the development trend of MSME strategy keyword topics for the period 2020-2023. The generation of trending topics allows using keywords for further research purposes and strategic insights.
Co-Authors Sulaiman, Haryaman Justisia