Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal I-Con Media
PUTRI, EVA NORHYA AKHMAR RAMADHAN
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEBIJAKAN HARGA DAN PENGEMBANGAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN TELEVISI MEREK SHARP PADA TOKO WANDHA ELEKTRONIK DI MUARA BADAK MULIATI, MULIATI; PUTRI, EVA NORHYA AKHMAR RAMADHAN
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of price policy and design development simultaneously and partially on the decision to purchase Sharp televisions at Wandha electronics store in Muara Badak, and to find out the most influential variable on the purchase decision of Sharp television at the Wandha electronics store in Muara Badak. The samples in this study were 30 respondents. The data analysis technique of this research was multiple regression, with hypothesis testing using the F test and t test. The results showed that simultaneously and partiallyl both of these variables, namely the price policy and design development significantly and positively influence the decision to purchase Sharp televisions at the Wandha Elektronik Store in Muara Badak. The most influential variable is the price policy.
Co-Authors Muliati Muliati, Muliati