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All Journal Jurnal Riset Public Relations Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Ririh Dwiantari
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Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Pemberdayaan Publik Dalam Berinvestasi Melalui Peran Komunikasi Persuasif Influencer Sebagai Public Relations Suwanti Handayani; Ririh Dwiantari
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.675

Abstract

The investment trend has been so advanced in recent years that most people are interested in becoming investors. One of the things taught is the importance of investing and becoming an investor. However, it is very unfortunate that this rapid trend has not escaped crime in the form of fraud and misuse of investment vehicles. It is very important to empower the public to avoid fraud. One way is through Influencer Persuasive Communication. The purpose of this study was to find out how public empowerment through Influencer Persuasive Communication avoids investment fraud. The research method used is qualitative through interviews with 3 informants whose results were Coding and data triangulation in the analysis. The results of the study show that Influencers have the unique ability to influence public views and behavior in terms of investment through their emotional appeal, social image and narratives they create. This influence, if not properly understood, can make society more vulnerable to disastrous investment scams. Public empowerment is very important to protect against investment scams. Strong financial literacy, understanding of the psychodynamics of persuasive communication, criticality of Influencer messages, and independent research are keys to enabling people to make wiser investment decisions. In addition, awareness of the sociocultural dimension and the construction of meaning in Influencer communication can help the public to recognize potential conflicts of interest or biases that can influence these messages. Thus, this study emphasizes the importance of a balanced approach between inspiration provided by Influencers and a deep understanding of the investment world to empower the public to avoid investment fraud and protect their finances.
Marketing Public Relations dalam Program CSR Kiyopi Kopi melalui Media Sosial Pedro Bautista; Ririh Dwiantari
Jurnal Riset Public Relations Volume 3, No. 2, Desember 2023, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v3i2.2332

Abstract

Abstract. Competition always comes as a challenge, and so does competition in marketing Kiyopi Kopi products. Therefore, Marketing Public Relations is necessary because many businesses see it as an important and practical tool to present, attract customers, and improve the reputation of Kiyopi Kopi through the planning, implementation, and evaluation stages, programs carried out through special publications, participation in CSR (corporate social responsibility) The purpose of this research is to describe the role of Marketing Public Relations in its implementation. Corporate Social Responsibillity (CSR), The research methodology used in this research is descriptive using a qualitative approach. The informants of this research are Rafi Perwira as the Owner of Kiyopi Kopi, Kiyopi Kopi Admin and three Kiyopi Kopi customers.  The steps of observation, in-depth interviews, and documentation were used to obtain data. Reduction, data presentation, and conclusion were used in data analysis. The findings of this study show how PR Marketing can improve Kiyopi Kopi's reputation through MPR activities that involve consumers. Customer and community satisfaction with the implemented program has been proven. Abstrak. Persaingan selalu hadir sebagai tantangan, demikian juga persaingan dalam memasarkan produk Kiyopi Kopi. Oleh karena itu, Marketing Public Relations diperlukan karena banyak bisnis melihatnya sebagai alat yang penting dan praktis untuk menghadirkan, memikat pelanggan, dan meningkatkan reputasi Kiyopi Kopi melalui tahap perencanaan, implementasi, dan evaluasi, program yang dilakukan melalui publikasi khusus, partisipasi dalam kegiatan CSR (corporate social responsibility). Tujuan penelitian ini adalah untuk mendeskripsikan peran Marketing Public Relations dalam pelaksanaannya. Corporate Social Responsibillity ( CSR ),  Metodologi penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan menggunakan pendekatan kualitatif. Informan penelitian ini adalah Rafi Perwira selaku Owner Kiyopi Kopi, Admin Kiyopi Kopi dan tiga orang pelanggan Kiyopi Kopi.  Langkah-langkah observasi, wawancara mendalam, dan dokumentasi digunakan untuk memperoleh data. Reduksi, penyajian data, dan kesimpulan digunakan dalam analisis data. Temuan penelitian ini menunjukkan bagaimana PR Marketing dapat meningkatkan reputasi Kiyopi Kopi melalui kegiatan MPR yang melibatkan konsumen. Kepuasan pelanggan dan masyarakat terhadap program yang dilaksanakan telah terbukti.
Co-Authors Pedro Bautista Suwanti Handayani