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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Heri Winarto
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Ulang Konsumen Heri Winarto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.136

Abstract

This research has an impact on the service sector business which is currently booming. Service businesses must have a certain strategy in order to be able to provide progress towards achievement because of the many service competitors they face. Therefore the quality of service and promotion is very influential in attracting consumer repurchase interest. The rapid development of the business world has had an impact on business progress. Currently, modern marketing strategies use more self-service systems. This research was conducted to determine how much influence service quality and promotion have on consumer repurchase intentions. The research method used is quantitative research. Data analysis techniques using multiple linear regression and classical assumption test. Respondents in this study were consumers, totaling 95 people. The sampling technique used purposive sampling with the criteria that the respondent had visited at least 1 time and had made a repeat purchase. The results showed that service quality and promotion had a significant effect both partially and simultaneously on consumer repurchase intentions in the service sector. The results of the correlation between the independent variables, namely service quality and promotion, are able to explain the dependent variable repurchase intention of 59.2% and the remaining 40.8% is influenced by other factors or by other variables not examined in this study.
Pengembangan Potensi Desa Somongari Sebagai Desa Agrowisata Di Kabupaten Purworejo Bambang Irjanto; Heri Winarto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.1044

Abstract

Somongari Village is a village in Purworejo Regency and currently Somongari Village is entering the tourist village development stage. However, there are obstacles that make the tourism village development program in Somongari Village less than optimal. These obstacles include not having properly implemented the tourism village roadmap listed in the Village RPJMD, the need to develop a network of partnerships with other parties to develop tourism villages, the need to strengthen village organizations (such as KWT, BUMDes and Karang Taruna). For this reason, a Community Service Program is being carried out with output targets: 1). There is a potential roadmap for agrotourism villages in the Somongari tourist village. 2). There is an increase in organizational capacity in the village in the context of managing and developing tourist villages in Somongari Village. Stages in activities: 1). Activity planning. The service team invited Pokdarwis administrators and the local village government. 2). Activity process. This stage is aimed at finding out the level of understanding of the mentoring participants along with feedback in the form of questions from the training participants who have received knowledge transfer regarding the potential of the village and what will be developed as a tourist village. 3). End of activity. Evaluation is carried out to measure the success of all mentoring programs. The activity success indicator was determined to be 80% of participants able to implement material to strengthen and improve the tourist village in Somongari Village.
Co-Authors Bambang Irjanto