Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Tiur Ayya Zakiyah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
AI-Driven Marketing Solutions For Ethical Product Branding In MSMES Erwin Ernestus Kadar Slamet; Tiur Ayya Zakiyah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.855

Abstract

This research aims to explore the efficacy of AI-driven marketing solutions in facilitating ethical product branding within Micro, Small, and Medium Enterprises (MSMEs). The research adopts a descriptive model, employing purposive sampling to gather data from a diverse range of MSMEs engaged in ethical product branding practices. Data analysis utilizes thematic analysis to identify patterns and insights from qualitative data. The study aims to unveil the impact of AI-driven marketing strategies on enhancing sustainability and ethical branding efforts among MSMEs. Results are expected to shed light on the effectiveness of these solutions in fostering responsible consumerism and promoting sustainable business practices within the MSME sector, thereby contributing to the discourse on ethical marketing and sustainable development.
The Impact of AI-Driven Approaches on Product Branding in Ethical Business Practices Tiur Ayya Zakiyah
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.949

Abstract

This research investigates the effects of AI-driven approaches on product branding within the context of ethical business practices. The study aims to understand how AI technologies shape consumers' perceptions of brands and ethical considerations. Adopting a qualitative research model, data will be gathered through in-depth interviews and focus group discussions with consumers, marketing professionals, and AI experts. Sampling techniques will involve purposive and snowball sampling to ensure diverse perspectives. Data analysis will employ thematic analysis, identifying recurring patterns and themes related to AI's impact on branding and ethics. The study anticipates revealing insights into how AI influences brand strategies, consumer trust, and ethical implications, providing valuable guidance for businesses navigating AI integration while upholding ethical standards.
Co-Authors Erwin Ernestus Kadar Slamet