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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Pelita Pengabdian
Khoerunisa, Firda
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Peningkatan Penjualan Melalui Inovasi Label Pada Kemasan Rengginang UMKM Desa Telajung Ainulyaqin, MH; Adrianna SR; Sakum; Hamidah, Siti; Khoerunisa, Firda
Jurnal Pelita Pengabdian Vol. 2 No. 2 (2024): Juli 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpp.v2i2.4854

Abstract

This journal explores the positive impact of label innovation on Rengginang packaging on increasing sales in the context of Micro, Small and Medium Enterprises (MSMEs) in Telajung Village. This research focuses on how changing the label design on Rengginang packaging can increase consumer appeal and encourage increased sales volume. The research method involves market analysis, consumer surveys, and implementation of label innovation on several Rengginang products from local MSMEs. The research results show that label changes are able to create significant differences in consumer perceptions of products, increase visual appeal, and expand market share. This research provides insight for Telajung Village MSMEs and similar industry players regarding the importance of label innovation in product marketing strategies. The practical implication of this research is that increased sales can be achieved through appropriate investment in attractive label designs, creating a sustainable competitive advantage in local and wider markets.
Analisis Praktik Bisnis Ditinjau Dari Etika Bisnis Islam (Studi Pada PT. Bandung Eco Sinergi Teknologi) Khoerunisa, Firda; Midisen, Kisanda; Mamun, Sukron; Ainulyaqin, MH
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13332

Abstract

This research aims to analyze business practices in terms of Islamic business ethics (Study at PT. Bandung Eco Sinergy Teknologi). This research uses non-statistical qualitative descriptive research methods. The data collection methods used were interviews, observation, documentation and literature study. The data obtained is then analyzed qualitatively, selecting what is important and what will be studied, describing it into words and sentences, then reducing the data, presenting the data and finally drawing conclusions. Based on the research methods and materials collected from this study, it was concluded that Business Practice Analysis, as carried out at PT. Bandung Eco Synergy Technology is viewed from Islamic Business Ethics, namely using a sharia-level direct sales system or PLBS. This is permitted, but on condition that it does not contain elements of pyramid schemes, fund raising, gharar, usury and maysir. And there are several types of contracts including sale and purchase contracts, wakalah contracts, and ju'âlah contracts which are not mutually binding. Next, related to the Analysis of PT Business Practices. Bandung Eco Sinergi Teknologi explains that the "Business Practices" criteria are reviewed with Islamic Business Ethics.
Analisis Praktik Bisnis Ditinjau Dari Etika Bisnis Islam (Studi Pada PT. Bandung Eco Sinergi Teknologi) Khoerunisa, Firda; Midisen, Kisanda; Mamun, Sukron; Ainulyaqin, MH
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13332

Abstract

This research aims to analyze business practices in terms of Islamic business ethics (Study at PT. Bandung Eco Sinergy Teknologi). This research uses non-statistical qualitative descriptive research methods. The data collection methods used were interviews, observation, documentation and literature study. The data obtained is then analyzed qualitatively, selecting what is important and what will be studied, describing it into words and sentences, then reducing the data, presenting the data and finally drawing conclusions. Based on the research methods and materials collected from this study, it was concluded that Business Practice Analysis, as carried out at PT. Bandung Eco Synergy Technology is viewed from Islamic Business Ethics, namely using a sharia-level direct sales system or PLBS. This is permitted, but on condition that it does not contain elements of pyramid schemes, fund raising, gharar, usury and maysir. And there are several types of contracts including sale and purchase contracts, wakalah contracts, and ju'âlah contracts which are not mutually binding. Next, related to the Analysis of PT Business Practices. Bandung Eco Sinergi Teknologi explains that the "Business Practices" criteria are reviewed with Islamic Business Ethics.
Co-Authors Adrianna SR mamun, sukron MH Ainulyaqin Midisen, Kisanda Sakum Siti Hamidah