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KAJIAN STRATEGIS CONSUMPTIVE BEHAVIOR DALAM PENERAPAN BUY- NOW PAY LATER DI SHOPEE DENGAN ISLAMIC FINANCIAL LITERACY SEBAGAI MODERASI Kadua, Nada Cantika Putri; Safitri, Rizki Dwi; Afiyah, Rizqi Nur
Journal Financial, Business and Economics Vol. 1 No. 1: Journal Financial, Business and Economics
Publisher : Journal Financial, Business and Economics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57176/jfine.v1i1.8

Abstract

Penelitian ini bertujuan untuk untuk mengetahui dan mengkaji gen z dalam berperilaku konsumtif (consumptive behavior) dalam menggunakan layanan Shopee paylater di Indonesia. Penelitian ini menggunakan Theory of Acceptance and Use Technology 2 (UTAUT 2) dengan pendekatan kuantitatif. Teknik pengambilan sampling yang digunakan adalah purposive sampling. Data diperoleh dari melakukan survei online menggunakan kuesioner dengan skala likert 1-5 dengan pertanyaan tertutup. Responden dalam penelitian ini adalah gen z yang menggunkan Shopee paylater dengan total sampel yang diperoleh sebanyak 537 responden. Analisis dari penelitian ini menggunakan metode SEM-PLS dengan olah data menggunakan SPSS (demografi responden) dan WarpPLS 7.0. Hasil penelitian menunjukkan bahwa Performance Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, dan Habit berpengaruh positif signifikan terhadap Behavioral Intention, sedangkan Effort Expectancy tidak berpengaruh terhadap Behavioral Intention. Behavioral Intention berpengaruh positif signifikan terhadap Technology Use. Technology Use berpengaruh positif signifikan terhadap Consumptive Behavior. Selain itu, Technology Use dimoderasi dengan Islamic Financial Literacy berpengaruh signifikan terhadap Consumptive Behavior. Implikasi dari penelitian ini diharapkan dapat menjadi masukan bagi penyedia layanan e-commerce shopee, khususnya produk paylater untuk meningkatkan service untuk perbaikan di masa yang akan datang.
A Systematic Review of Branding Strategies and Their Impact on Consumer Loyalty of Sharia Banking Kadua, Nada Cantika Putri; Aziz, Muhandis Difa’iy
Maneggio Vol. 3 No. 1 (2026): FEBRUARY-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7qfvcf09

Abstract

This study aims to systematically review branding strategies and their impact on consumer loyalty in Sharia banking institutions. Using a Systematic Literature Review (SLR) with the PRISMA approach, this research analyzes peer-reviewed articles published between 2020 and 2025, resulting in seven key studies selected for in-depth examination. The findings indicate that branding strategies in Sharia banking—particularly those related to brand trust, brand image, corporate reputation, service quality, and Sharia compliance—play a significant role in shaping consumer loyalty, both attitudinal and behavioral. Moreover, emotional factors and perceived ethical values are found to strengthen the relationship between branding efforts and customer loyalty. This study contributes to the existing literature by synthesizing recent empirical evidence on Sharia banking branding and provides practical implications for bank management in designing effective branding strategies to enhance sustainable consumer loyalty.                  
CAREER INTEREST IN ISLAMIC BANKING: THE ROLE OF REPUTATION, RELIGIOSITY, AND FINANCIAL REWARDS Kadua, Nada Cantika Putri; Al-Azamy , Muhammad Usamah
IQTISADIE: Journal of Islamic Banking and Shariah Economy Vol. 5 No. 02 (2025): September 2025
Publisher : Program Studi Perbankan Syariah Institut Al-Fithrah (IAF) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36781/iqtisadie.v5i02.1219

Abstract

This study aims to examine the effects of corporate reputation, religiosity, and financial rewards on the career interest of Islamic banking students in pursuing employment within Islamic banks. The sample consists of 137 students majoring in Islamic Banking from three universities: UIN Sunan Kalijaga, Universitas Ahmad Dahlan, and Universitas Alma Ata. Data were collected using a Likert-scale questionnaire and analyzed through Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach using SmartPLS 4.0. The novelty of this study lies in its integrated examination of organizational, financial, and spiritual dimensions as predictors of career interest in the Islamic banking sector, a combination that has been rarely explored simultaneously in previous research. Additionally, by focusing on students from multiple universities with distinct institutional backgrounds, this study provides a more comprehensive and comparative understanding of factors shaping career aspirations in Islamic finance. This research is important to conduct because Islamic banks in Indonesia continue to face challenges in attracting highly motivated and competent young professionals, despite the sector’s rapid growth. Identifying the determinants that shape students’ intention to pursue careers in Islamic Banking is crucial for improving talent acquisition strategies, designing more appealing employer value propositions, and strengthening the long-term sustainability of the Islamic financial industry. The findings indicate that corporate reputation, religiosity, and financial rewards have a positive and significant influence on students’ interest in pursuing a career in Islamic Banking.
Carbon Accounting and Ethical Dilemmas in Emission Reporting: Between Compliance and Greenwashing Kadua, Nada Cantika Putri
Dhana Vol. 2 No. 4 (2025): DHANA-DECEMBER
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/09te2d05

Abstract

This study examines the ethical dilemma inherent in corporate carbon accounting and emissions reporting, particularly the tension between substantive regulatory compliance and strategic greenwashing. Increasing regulatory pressure and global net-zero commitments have positioned carbon disclosure as a core instrument of corporate governance; however, persistent weaknesses in measurement quality, disclosure integrity, and governance structures have generated substantial ethical challenges. This research adopts a qualitative explanatory design using systematic literature review and document analysis of 72 academic studies, regulatory reports, corporate sustainability disclosures, and enforcement cases published between 2020 and 2025. Data were analyzed through thematic content analysis and comparative institutional analysis. The results reveal that dominant corporate practices include incomplete Scope 3 reporting, selective and promotional disclosure, symbolic compliance, weak governance, and long-term net-zero targets lacking operational implementation. The findings further demonstrate a strong inverse relationship between regulatory strength and greenwashing intensity, indicating that robust climate governance and mandatory reporting significantly reduce opportunistic disclosure behavior. The discussion highlights how economic incentives, market expectations, regulatory design, and professional standards jointly shape the ethical trajectory of carbon accounting. The study concludes that carbon accounting functions either as a mechanism of genuine climate accountability under strong institutional governance or as a sophisticated instrument of greenwashing under weak regulatory environments, underscoring the need for institutional strengthening to achieve sustainable corporate climate governance.
The Integration of Sustainability Accounting and ESG Reporting in Enhancing Corporate Transparency and Accountability in the Era of Sustainable Economy Mayndarto, Eko Cahyo; Nuraliati, Ayke; Kadua, Nada Cantika Putri
Dhana Vol. 3 No. 1 (2026): DHANA - MARCH
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/a0rbb265

Abstract

The growing emphasis on sustainability and Environmental, Social, and Governance (ESG) principles has transformed modern corporate governance by demanding higher levels of transparency and accountability in corporate reporting practices. Companies are increasingly required to disclose not only financial performance but also environmental and social impacts through sustainability accounting and ESG reporting frameworks. This study aims to analyze the integration of sustainability accounting and ESG reporting in enhancing corporate transparency and accountability in the era of a sustainable economy. The research adopts a quantitative approach using secondary data collected from corporate annual reports, sustainability reports, and ESG disclosures of companies that consistently publish sustainability information. Data analysis was conducted using descriptive statistics and multiple regression analysis to examine the relationship between sustainability accounting, ESG reporting, corporate transparency, and corporate accountability. The results indicate that sustainability accounting disclosure and ESG reporting have a positive and statistically significant influence on corporate transparency and accountability. Companies that integrate sustainability accounting practices with structured ESG reporting frameworks tend to provide more comprehensive, reliable, and comparable sustainability information. These disclosures strengthen investor confidence, support risk management, and enhance corporate governance effectiveness. The study concludes that the integration of sustainability accounting and ESG reporting is essential for improving the credibility of sustainability disclosures and for strengthening transparency and accountability within corporate governance systems in the era of sustainable economic development.