Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL GALUNG TROPIKA
Iin Aprianty
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI PAKAN TERNAK DI MAMMINASATA POULTRY SHOP (PS) Iin Aprianty; Nugraha, Angga; Armayani M
Jurnal Galung Tropika Vol 13 No 2 (2024)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v13i2.1237

Abstract

The purpose of this study is to ascertain the impact of feed quality, price, promotion and location factors on consumer decisions to buy animal feed at Mamminasata Poultry Shop (PSA quantitative descriptive method was used for the research which included 55 respondents as a sample. The date was collected using the questionnaire method and check information used was multiple linear regression analysis with the help of SPSS 16.0 for windows. The results of this study show that the value of product quality coefficient (X1) is 0.0017, price (X2) is 0.002, promotion (X3) is 0.283 and location (X4) is 0.886. So it can be concluded that partially the product feed factor (X1) and price (X2) have a significant effect (P<0.05) on consumer decisions while promotional factors (X3) and location (X4) do not have a significant effect (P>0.05) on consumer decisions to buy animal feed. While the results of simultaneous test (F) showed that the Fcalculate value qas 4.809 with a significant level of 0.05 and the Ftable value was 2.786. Therefore, it is concluded that product feed (X1), price (X2), promotion (X3) and location (X4) have important influence on consumers decisions to buy animal feed
Co-Authors Angga Nugraha Armayani M