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All Journal Riset Manajemen dan Akuntansi Primanomics : Jurnal Ekonomi & Bisnis
Sharon Purba, Nico
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Kopi Nako Waisata Cibubur Sharon Purba, Nico; Asep Maulana
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3078

Abstract

Study This aim For know , and analyze How influence in a way Partial price to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). For know and analyze How influence in a way Partial quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ), for know and analyze in a way simultaneous between variable price and quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). Research methods used in study This that is use method quantitative. As for population from study This is ever consumer visit to Caffe Kopi Nako Kota Wisata Cibubur. With a sample of 100 respondents range aged 15 to 25 years chosen use technique taking random sampling using stratified random sampling is sampling method set group from level certain.analyzed with tools help spss 25.0. Analysis techniques used in study here that is use analysis multiple linear regression with hypothesis testing in a way partial and simultaneous.Based on results analysis pointed out that there is influence price to decision purchase consumers of Nako coffee , there are influence quality product to decision purchase consumers on Nako coffee . By together price and quality product own influence in a way simultaneous to decision Purchases at Nako Coffee.
PENGARUH PERSEDIAAN DAN PIUTANG TERHADAP TINGKAT LIKUIDITAS PADA TOKO ELETRONIK CAHAYA BERSINAR Sharon Purba, Nico; Diana, Nana
Riset Manajemen dan Akuntansi Vol 15, No 1 (2024): Volume 15 Nomor 1 Mei 2024
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v15i1.375

Abstract

The data used is secondary data. The population in the study is all financial statement data andthe sample is financial statement data from 2018 to 2022. Then analyzed using multiple linearregression analysis assisted by the spss 25.0 program. Based on the results of the analysis, theinventoryandaccountsreceivablevariablesdonothaveasignificanteffectonthelevelofliquidityin the Shining Light Electronics Store. The liquidity level at the Shining Light Electronics Storecanbeexplainedbytheinventoryandaccountsreceivablevariablesby84.5%andtheremaining15.5% is explained by other variables. The relationship between the inventory and accountsreceivablevariablesandtheliquidity levelisclassified asvery strongat 91.9%.
Co-Authors Diana, Nana Wiwik Handayani