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All Journal IJEB Journal Social Civilecial
Junaedi, Dandi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian: studi kasus pada Koperasi Mitra Dhuafa Cabang Mande-Cianjur Junaedi, Dandi; Redjeki, Finny; Priadi, Muh. Dadi
Indonesian Journal of Economic and Business Vol. 1 No. 2 (2023): IJEB_November
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v1i2.31

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi dan kualitas layanan terhadap keputusan pembelian di koperasi mitra dhuafa cabang mande cianjur. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan menggunakan regresi berganda dengan metode pengumpulan data primer. Sample yang digunakan adalah sejumlah 61 responden yang merupakan pembeli dari jumlah populasi pembeli 159 ornag yang terdata mengunjungi koperasi tersbut mulai tahun 2020 sampai dengan tahun 2021. Hasil penelitian menunjukkan bahwa berdasarkan perhitungan secara simultan yaitu variabel promosi dan kualitasi signifikan berpengaruh terhadap variabel Y yaitu keputusan pembelian. Hal ini menjukkan bahwa baik promosi dan kualitas layanan adalah dua hal yang secara bersama-sama sebaiknya dimaksimalkan dan ditingkatkan kualitas pelayanan guna meraih keputusan pembelian oleh konsumen. Kontribusi penelitian ini terhadap peningkatan pembelian baik di Koperasi Mitra Dhuafa Cabang Mande-Cianjur maupun di koperasi-koperasi di seluruh Indonesia adalah agar memulai lebih cepat untuk melakukan pemasaran secara digital dengan menggunakan media social yang telah berkembang di negara kita ini.
Exploring the Role of Social Capital in Strengthening Community Bonds for Sustainable Development Sari, Siti Annisa Nur Mirna; Ahmad, Makmur; Junaedi, Dandi
Journal Social Civilecial Vol. 2 No. 1 (2024): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/610486

Abstract

This paper seeks to identify and analyze the functions of social capital in community development namely through respect, exchange, mutual purpose and networks. A qualitative primary research technique in the form of case studies and questionnaires, administered on selected community heads and influential members, explore how these attributes of social capital build trust and cooperation to strengthen community management and development agenda. Aluthgama reveals that cultural commonalities, historical antecedents and emerged computer networks significantly support community-based associations and joint activities. The study also underscores the positive correlation between the official organizations and the relations-based networks, where a mix of the two is argued to be key for supporting sustained community-based practice. Further, the study highlights how appreciation for the initiation and creation of joint benefits among community members is related to technology, a topic that has been given limited attention in prior social capital scholarship. Thus, the findings of the current work bring to the scholarly discourse a more nuanced understanding of social capital regarding its relationship with community resilience and development. To policymakers and community leaders, it carries potential for improving both conventional and web/clique social capital inventory, noting that these findings have practical implications.
Co-Authors Ahmad, Makmur Priadi, Muh. Dadi Redjeki, Finny Sari, Siti Annisa Nur Mirna