<![CDATA[The presence of digital technology has made it easier and faster to provide services to the public, especially in obtaining the business products they want. For business people, social media is an easy and cheap way to expand market reach. Especially related to product offering efforts, especially promotional efforts, apart from having a very wide reach, social media also almost everyone has communication tools, especially smartphones. Likewise with Igood Coffee, a company that produces robusta coffee drinks with several robusta coffee variants that it produces. The use of technology for Igood Coffee has been used as a marketing strategy, especially in terms of promotion via Instagram media as its mainstay. This is because according to Indonesia.id 2021, Instagram is the 3rd most popular media. On this basis, research was conducted on Consumer Interest Analysis through Instagram Social Media Promotion for Igood Coffee Products with a problem formulation of the extent of social media relationships (content creation, content sharing, connecting, community). bulding) and whether it influences buying interest. Meanwhile, the aim is to determine the relationship between social media (content creation, content sharing, connecting and community building) and to determine its influence on purchasing interest. The research method uses the correlation technique used is product moment correlation, by comparing the probability results of the correlation coefficient r (xy) with a significant level. The results of the discussion showed that Igood Coffee and Community Building had a significant effect on interest in purchasing products. Meanwhile, Content Creation, Content Sharing, Connecting and Community Building simultaneously can also have a positive and significant effect. Keywords: promotion, digital marketing, social media, buying interest]]>
