Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Kusuma, Ibnu Sastra Hadi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee di Kalangan Mahasiswa Kota Bandung Kusuma, Ibnu Sastra Hadi
International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.266

Abstract

This study aims to determine the effect of Online Customer Reviews on purchasing decisions at the Shopee Marketplace among Bandung City University Students. Respondents came from Bandung city students who had made purchases and viewed review pages on the Shopee Marketplace. This research uses descriptive quantitative methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this study were 125 respondents. Data collection was carried out by distributing questionnaires to respondents using Google Form. The results of the study show that online customer reviews have a very significant effect on purchasing decisions which means that online customer reviews can improve purchasing decisions.
Co-Authors