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All Journal International Journal Administration, Business & Organization
Amin, Fajar Fathul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Corporate Social Responsibility Terhadap Citra Perusahaan PT Pertamina Geothermal Energy Area Kamojang (Studi Terhadap Masyarakat Daerah Kamojang) Amin, Fajar Fathul; Rahmadi, Adi
International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.305

Abstract

This study aims to find out how Corporate Social Responsibility (CSR) and the corporate image of PT Pertamina Geothermal Energy Area Kamojang are, and how much influence CSR has on the corporate image of PT Pertamina Geothermal Energy Area Kamojang. This study used an explanatory survey method with a sample of 177 which were analyzed using descriptive statistics and simple linear regression. The results of the study stated that the influence of Corporate Social Responsibility on corporate image was 19.6%, while the remaining 80.4% was influenced by other factors. This research can be improved again by adding other variables and increasing the sample size and involving more stakeholders such as company employees and managers.
Co-Authors Adi Rahmadi