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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik
Haikal Ibnu Hakim
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Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Kapitalisme Digital Dalam Media Sosial Instagram: Kritik Terhadap Perkembangan Teknologi Digital Berdasarkan Pemikiran Herbert Marcuse Haikal Ibnu Hakim; Fitzerald Kennedy Sitorus
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v1i4.952

Abstract

The rapid advancement of digital technology today has the effect of a change in various sectors of society. Along with the development of technology at this time, it is accelerating and developing faster and faster, for entrepreneurs with its presence technology can be utilized to promote their products. The research uses a qualitative method through a critical approach, namely by determining the problem. the results of the study based on Herbert Marcuse's thinking, criticism of the development of digital technology in digital capitalism on Instagram social media that digital technology has become a powerful control tool in the hands of large corporations. Marcuse highlights that social media such as Instagram has become a means to manipulate and control the thoughts and behavior of individuals, by strengthening the dominance of capitalism and reducing the space for critical thinking and freedom of opinion, which shows that digital capitalism in Instagram social media not only creates economic inequality, but also threatens individual freedom and encourages conformity.
Strategi Komunikasi Pemasaran Angkringan Khulo Melalui Media Sosial Instagram Haikal Ibnu Hakim; Ohorella, Noviawan; Edy Prihantoro
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.747 KB) | DOI: 10.54259/mukasi.v1i2.802

Abstract

This study aims to determine the marketing communication strategy of Angkringan Khulo through Instagram social media. With Instagram angkringan, Khulo can do marketing and promotions including posting photos of food and beverage products through Instagram social media. The research method used is descriptive qualitative. The data used in this study consisted of primary data and secondary data. The theory used is Integrated Marketing Communication Theory. Data collection techniques used are observation, interviews, and documentation. Based on the results of the research that the marketing communication strategy carried out by Angkringan Khulo is considered appropriate. The marketing communication strategy carried out by Angkringan Khulo is through Instagram social media by posting photos of food and beverage products with an interesting and funny caption, by marketing through Instagram social media, everyone can access and find out the location of Khulo Angkringan quickly, therefore Angkringan Khulo uses social media Instagram as a promotional tool in order to create the desired target and the occurrence of high buying interest. The suggestion that researchers can give is that there should be more posts on the Angkringan Khulo Instagram account and the @angkringankhulo Instagram account, and they must maintain good relations with each of their consumers.
Co-Authors Edy Prihantoro Fitzerald Kennedy Sitorus Ohorella, Noviawan