Article Per Year (5 Year)
p-Index From 2020 - 2025
1.583
P-Index
This Author published in this journals
All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Sinergi : Jurnal Ilmiah Multidisiplin
Akhmad Syafrudin Syahri
Akademi Komunikasi Bina Sarana Informatika Jl. Margonda Raya No. 8, Depok
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Library & Information Science Physics Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
KEBEBASAN BERPENDAPAT MELALUI MEDIA BARU DALAM BAYANG-BAYANG UU INFORMASI DAN TRANSAKSI ELEKTRONIK (ITE) Akhmad Syafrudin Syahri
Cakrawala - Jurnal Humaniora Vol 10, No 1 (2010): Periode Maret 2010
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.039 KB) | DOI: 10.31294/jc.v10i1.5594

Abstract

The new technology of information and communications development that will affect to every aspect of human life was already predicted by Alvin Toffler in his ‘The Third Wave’. Democracy as a mainstream ideology that is most followed by countries around the world can’t avoid to this effect. By new technology of information and communications, democracy process become more transparent and dissemination of democracy values go with no limit. The new technology is also creating new alternative media that run on world wide web (www) platform or as known as internet.New media and democracy today have very tight connection. The freedom of speak celebrates through new media. It’s not just the matter of unlimited speaking right, but in the angle of democracy the people voices can be a balance to democracy itself.But sometimes, the policy that issued by the state is not in compliance with the change. To run a state, there were many interests are played. In this article, writer is aimed to describe how democracy component which is the freedom of speak is threatened by a new regulation.This article is arranged by writer’s observation and analysis on some cases that was published in mass media. It’s also based on some academic literatures study, especially in communications studies.The conclusion in the end of the article mentions that the regulation need more improvement that should made by people who have competencies in the field. Self regulation by people who use the new media maybe an alternative of effective way to control the freedom of speaks through new media. Keywords: The freedom of speak, new media, Information and Electronic Transaction Act 
Pemanfaatan Instagram Sebagai Media Promosi Buku Amazing Iqra Balita Pada Akun @Iqrabalita.official Rifqi Adli Pratama; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1644

Abstract

Instagram is one of the social media platforms based on new media, social media Instagram is widely used by the Indonesian people as a media exchange of information, entertainment, education, even promotion. Iqra Balita is one of the businessmen who use Instagram as a media to promote his product. The research method used is qualitative descriptive method, where the author focuses on management activities, use picture, as well as observations of Iqra Balita in utilizing Instagram as a media promotion. The results of the findings of this research is, Iqra Balita in using instagram only as an intermediary media or media in providing information related to the product of amazing iqra balita book. The use of Instagram as a promotional media is very effective because of its simplicity, through the various features offered Iqra Balita is able to reach the target audience and also the target market. Even if Iqra Balita still use Instagram only as an intermediary in introducing their products through Instagram, then it requires a more interesting and interactive strategy or concept so that buyers are always satisfied with the products they use.
Analisa Gaya Komunikasi Nessie Nilover Judge dalam Konten Youtube “Kisah “Diktator” Indonesia: Soeharto #Historytelling” di Youtube Channel “Nessie Judge” Lazar Lira, Muhammad; Syafrudin Syahri, Akhmad
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 4 (2024): AGUSTUS-OKTOBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i4.2293

Abstract

Nessie Judge is a YouTuber who comes from Indonesia and also has Pakistani descent with content on her YouTube such as the historical story "THE STORY OF THE INDONESIAN 'DICTATOR': SOEHARTO #STORYTELLING", the owner of a YouTube account named Nessie Judge as well as a storyteller who provides information about history on her YouTube account This time the researcher made observations on the communication style carried out by Nessie Judge through analysis units which were classified into several values and aspects of communication style using this qualitative method. Several communication styles and aspects of communication were found, such as The structuring style, Controlling Style, Relinquishing Style and several findings from the communication aspects of Animated Expressive, Friendly, Dramatic, Open, there are also supporting instruments such as music and animated images identified in the video by non-participatory observation through uploading video documentation on Nessie judge's YouTube media.
Strategi Komunikasi Pemasaran Produk Kosmetik Cream Zarita Untuk Meningkatkan Penjualan Melalui Akun Shopee Panji Apandi Shop Diah Putri Annisa; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1756

Abstract

The goal of this study is to increase sales of Cream Zarita cosmetic products by using Panji Apandi's Shopee shop account as a marketing communication strategy. The goal of this study is to determine how the marketing communication strategy used by Panji Apandi Shop affects Cream Zarita sales. This study employs several informants and a qualitative descriptive methodology. Information gathered via interviews, documentation, and direct observation at the study site served as the data source. Documentation, interviews, and observation are the methods used to acquire data. Techniques for analysing data include data reduction, data visualisation, and conclusion drawing. The results showed that Panji Apandi Shop uses marketing communication strategies to increase sales by live streaming, posting attractive product images and descriptions, and actively responding to consumer conversations, activating the free shipping feature, participating in shopee programs and events, and giving gifts to consumers. In the marketing activities carried out by Panji Apandi shop, it provides conclusions and results from the activities carried out there. Based on the research results, the marketing communication strategy model includes the application of the 4P marketing communication mix, namely product, price, place, promotion, combined with various marketing communication instruments.
Efektivitas Klarifikasi Konten Video Felicya Angelista Tentang Boikot Produk Scarlett Terhadap Tingkat Persepsi Khalayak Annastya Istiara Ridwan; A Yuda Triartanto; Akhmad Syafrudin Syahri
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how effective Felicya Angelista’s video clarification is in influencing audience perception regarding the boycott issue of Scarlett products. The clarification, delivered through the Instagram platform, serves as a form of public communication that is important to analyze from the perspective of message effectiveness. This research uses a quantitative descriptive approach, with data collected through an online questionnaire distributed to 150 Instagram users who had watched the clarification video. The independent variable (X) is the effectiveness of the clarification, measured through indicators such as message clarity, communicator credibility, communication style, and content quality. The dependent variable (Y) is audience perception, assessed through cognitive, affective, and conative dimensions. This study is supported by Agenda Setting Theory and Attribution Theory as the theoretical foundation. The results show that the effectiveness of the clarification significantly influences audience perception, with a significance value of 0.000 and a coefficient of determination (R²) of 0.670. This means that 67% of the variation in audience perception is explained by the effectiveness of the video clarification content. Keywords: Michel Foucault, Instagram social media, National Narcotics Agency, SayNoToDrugs.   Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh efektivitas klarifikasi yang dilakukan oleh Felicya Angelista melalui video di media sosial terhadap persepsi khalayak dalam menanggapi isu boikot produk Scarlett. Klarifikasi yang disampaikan melalui platform Instagram tersebut menjadi bentuk komunikasi publik yang menarik dikaji dari sudut pandang efektivitas pesan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode pengumpulan data melalui kuesioner online yang disebarkan kepada 150 responden pengguna Instagram yang telah menonton video klarifikasi tersebut. Variabel independen (X) adalah efektivitas klarifikasi yang diukur melalui indikator kejelasan pesan, kredibilitas komunikator, gaya komunikasi, dan kualitas penyampaian. Sedangkan variabel dependen (Y) adalah persepsi khalayak yang terdiri dari aspek kognitif, afektif, dan konatif. Penelitian ini menggunakan Teori Agenda Setting dan Teori Atribusi sebagai landasan teoritis. Hasil penelitian menunjukkan bahwa efektivitas klarifikasi memiliki pengaruh yang signifikan terhadap persepsi khalayak, dengan nilai signifikansi sebesar 0,000 dan nilai koefisien determinasi (R²) sebesar 0,670. Artinya, sebesar 67% perubahan persepsi khalayak dipengaruhi oleh efektivitas konten klarifikasi yang disampaikan. Kata Kunci : Michel foucault, Media sosial Instagram, Badan Narkotika Nasional, SayNoToDrugs.
Makna Pesan Kampanye Dalam Format Short video “Katakan Tidak Pada Narkoba” Badan Narkotika Nasional Melalui Media Sosial Instagram (Analisis Wacana Michel Foucault) Nazla Sabila Sudrajat; A Yuda Triantanto; Akhmad Syafrudin Syahri
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This thesis, titled "The Meaning of Campaign Messages in the Short video Format 'Say No to Drugs' by the National Narcotics Agency through Instagram Social Media," aims to analyze how campaign messages conveyed through short videos can educate the public about the dangers of drug abuse, particularly on social media platforms. The research employs Michel Foucault's discourse analysis approach to understand the meanings embedded in these messages. Additionally, the research includes an analysis of trends and patterns of drug abuse in Indonesia based on research data conducted throughout 2023-2024. This is crucial for understanding the social and cultural contexts that influence drug abuse behaviors within the community. By utilizing discourse analysis methods, this study seeks to identify how power and knowledge interact in the delivery of campaign messages. The research is expected to contribute to the development of more effective communication strategies in anti-drug campaigns and enhance public awareness about the dangers of drug abuse. Overall, this thesis not only focuses on the content of the messages but also on the delivery methods and their impact on society, making it a valuable reference for stakeholders involved in drug abuse prevention efforts in Indonesia. Keywords: Michel Foucault, Instagram social media, National Narcotics Agency, SayNoToDrugs. Abstrak Penelitian ini berjudul "Makna Pesan Kampanye dalam Format Short video 'Katakan Tidak pada Narkoba' Badan Narkotika Nasional Melalui Media Sosial Instagram" bertujuan untuk menganalisis bagaimana pesan kampanye yang disampaikan melalui video pendek yang memberikan edukasi tentang bahaya narkoba kepada masyarakat, khususnya di platform media sosial. Dalam konteks ini, penelitian ini menggunakan pendekatan analisis wacana Michel Foucault untuk memahami makna yang terkandung dalam pesan tersebut. Selain itu, penelitian ini juga mencakup analisis tren dan pola penyalahgunaan narkoba di Indonesia berdasarkan data riset yang dilakukan sepanjang tahun 2023-2024. Perkara ini menjadi krusial guna menyelami lingkup kemasyarakatan dan kultural yang mendasari tindakan penyalahgunaan narkoba di tengah-tengah komunitas. Melalui penerapan pendekatan analisis wacana, studi ini berupaya menelaah bagaimana otoritas dan wawasan saling berkelindan dalam proses penghantaran pesan kampanye. Riset ini diantisipasi mampu menyumbangkan pemikiran pada perancangan siasat komunikasi yang lebih berdaya guna dalam kampanye penolakan narkoba, sekaligus menumbuhkan pemahaman publik mengenai risiko narkoba. Secara komprehensif, kajian ini tidak semata-mata menitikberatkan isi pesan, namun turut menyoroti metode penghantarannya beserta pengaruhnya bagi komunitas, agar bisa dijadikan acuan untuk berbagai pemangku kepentingan yang berkecimpung dalam usaha penanggulangan penyalahgunaan narkoba di Indonesia.   Kata Kunci : Michel foucault, Media sosial Instagram, Badan Narkotika Nasional, SayNoToDrugs.
Pengaruh Ujaran Kebencian Admin @KeretaCepatID pada sosok Patrick Kluivert (Pelatih Timnas) terhadap Tingkat Persepsi Followers di Media Sosial X Brigita Probowati; A Yuda Triartanto; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.673

Abstract

Social media has become a new communication space that allows for the rapid and widespread dissemination of information, including on public issues. One of the platforms that is often used is social media X (formerly Twitter), where users can express their opinions and shape public perception. This study is entitled "The Influence of Hate Speech by Admin @keretacepatid on Patrick Kluivert (National Team Coach) on the Level of Followers' Perception on Social Media X" which aims to determine how hatred influences the formation of perceptions of social media users. This study uses a quantitative approach with a survey method and data collection techniques through online questionnaires to followers of the @keretacepatid account. The results of the study indicate that there is a significant influence of hatred on followers' perceptions. Some respondents showed a dominant attitude, namely agreeing with the negative narrative built by the account against Patrick Kluivert, while others were in a negotiating position, namely understanding the context of the speech but still considering Kluivert's professional background as a national team coach. This finding is the importance of ethical and responsible digital communication management in shaping public opinion in the era of social media.
Strukturasi dalam Proses Gatekeeping pada Program Berita Patroli Episode Kriminal Kekerasan Seksual di Indosiar Isti Nurul Khadizah; A Yudo Triartanto; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.679

Abstract

This study aims to explore structuration within the gatekeeping process of the Patroli news program in an episode reporting a case sexual violence aired on Indosiar. The research adopts a qualitative approach using the case study method. Data were collected through in-depth interviews and content analysis of the episode covering a case sexual assault committed by a resident doctor at Dr. Hasan Sadikin hospital, Bandung. The key informant in this study was the executive producer of the Patroli news program. This research employs two theoretical frameworks: Anthony Giddens’ structuration theory and Joseph A Devitto’s gatekeeping theory. The findings reveal that the Patroli news team enforces strict editorial control to avoid regulatory sanctions or public complaints. The program complies with the national journalistic standards, specifically the P3SPS broadcasting guidelines and the journalistic code of ethics. The Study concludes that Giddens’ three dimension of social structure signification, domination and legimitation are evident in the gatekeeping process, these structure, alongside the concept of gatekeeping as the filtering of news content, play significant role in shaping how sensitive criminal cares are selected and presentend to the public.  
Pemanfaatan TikTok Sebagai Media Promosi PPDB SMK Mahadhika 4 Jakarta Timur Pada Tahun Ajaran 2023/2024 Arif Krisbiantoro; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1665

Abstract

In the modern era, communication media have become completely digital and now a new term is starting to emerge, namely New Media. This is also due to the increasingly massive use of the internet in various countries, one of which is Indonesia. One form of communication is promotional activities which aim to inform about goods or services. The aim of this research was to see how SMK Mahadhika 4 Jakarta utilizes one of the New Media, namely TikTok, as a means of their promotion in the PPDB (New Student Acceptance) program by looking at the content presented by the smkmahadhika4 account on their TikTok media. The research method used in this thesis uses descriptive qualitative methods with the Miles, Huberman and Saldana data processing model. This research seeks to collect data from observations, documentation and interviews related to the use of New Media, namely TikTok as a means of promoting SMK Mahadhika 4 Jakarta in the PPDB (New Student Acceptance). The author draws the conclusion that in using TikTok as a promotional tool for PPDB SMK Mahadhika 4 Jakarta, TikTok is used as a medium to convey information with various types of content such as entertainment, music, animation and other informative content, but the use of TikTok media has not had a direct impact on PPDB SMK Mahadhika 4 Jakarta.
Peran Media Sosial Instagram Dalam Kegiatan Penjualan Produk Minuman Di Kafe Kopilikasi Pangeran Jayakarta Bekasi Rahmi Yuniar; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1726

Abstract

Currently, Instagram social media plays an important role as a social media platform and has become a means of marketing communication for companies. Specifically for coffee shop businesses such as Kopilikasi, the research entitled "The Role of Instagram Social Media on the Sales of Beverage Products at Kopilikasi Cafe, Pangeran Jayakarta, Bekasi" has a research objective, namely to find out whether social media plays an important role in marketing activities at Kopilikasi cafes and to find out the content that attracts audiences on Instagram social media. . This research method uses descriptive qualitative methods. The data sources in this research used interviews, observation and documentation. The main theoretical basis in this research is New Media Theory. The results of this research are that Instagram plays an important role in sales at Kopilikasi Cafe. Copying attracts consumers' buying interest by creating content on Instagram. This content is used as a promotional tool containing information about Kopilikasi Cafe. Copylication has a characteristic in its content, namely creating content in a cinematic style. Based on the analysis, researchers draw conclusions, namely content that attracts copycat consumers' buying interest, namely content with copycat consumer objects because it has been proven to be successful in increasing the attention and interest of the audience on Instagram. Currently, Instagram plays an important role in the promotion and sales process of Kopilikasi Cafe and has succeeded in increasing sales and the content created has succeeded in attracting the attention of its audience on Instagram.
Co-Authors A Yuda Triantanto A Yuda Triartanto A Yudo Triartanto Annastya Istiara Ridwan Arif Krisbiantoro Brigita Probowati Diah Putri Annisa Isti Nurul Khadizah Lazar Lira, Muhammad Nazla Sabila Sudrajat Rahmi Yuniar Rifqi Adli Pratama Sopandi Wijaya