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All Journal Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Sistem Informasi dan Manajemen
Setyawan, Ridwan
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Mathematics Nursing Public Health Social Sciences Other

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THE EFFECT OF PERCEIVED PERFORMANCE EXCELLENCE AND SATISFACTION TO CUSTOMER LOYALTY (EMPIRICAL STUDY ON MIXUE ICE CREAM AND TEA CUSTOMERS IN SURAKARTA) Setyawan, Ridwan; Setyawan, Anton Agus
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i2.682

Abstract

This empirical study aims to investigate the relationship between perceived performance excellence, customer satisfaction, and customer loyalty in the specific context of Mixue Ice Cream and Tea customers. By examining these factors, the research seeks to providing perspectives on the factors that influence loyalty to customers and making practical advice for improving customer retention and overall business performance. This is a quantitative study that employs a survey method, using a non-probability sampling technique and also the method of purposive sampling. Researchers carry out descriptive analysis and use the partial least squares (PLS) to analyze data in this study. PLS is a component or variation-based structural equation modeling (SEM) model. Based on the values given to Cronbach's alpha and rho_A it was found that not all variables are considered reliable. All variables were found to be reliable, based on the composite reliability and AVE results. The results of hypothesis testing show that the entire hypothesis is acceptable and has a significant influence on each variable. Perceived performance excellence has been proven to have a positive and significant effect on customer satisfaction. Similarly to the influence of customer satisfaction on loyalty, perceived performance excellence on loyalty has a positive and significant influence. For further research, it is hoped that the researcher can add other variables and utilize variable indicator that has a low level of similarity.
Demonstration of Moringa Leaf Utilization for Micronutrient Sufficiency in Stunting Prevention in Limbangan Wetan Village, Brebes Regency Syaputra, Kurniawan Adi; Rahmanto, Dhidhin Noer Ady; Azizah, Fairuz; Pramesti, Diah; Fitriani, Fitriani; Faradita, Aulia; Ayuni, Femela Zulfa; Setyawan, Ridwan; Hasibuan, Nella Rita Suci; Ardiyanto, Ardiyanto; Tsania, Hidayatul Barika
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2024.3(2).114-120

Abstract

This activity was motivated by the high rate of stunting in Limbangan Wetan Village. In addition, students also provided a way to process moringa leaves using milk. Demonstration of the Utilization of Moringa Leaves as Micronutrient Adequacy in Stunting Prevention Efforts in Limbangan Wetan Village, Brebes Regency. The Moringa Milk Demonstration activity was carried out at the Limbangan Wetan Village office, Brebes District, Brebes Regency, Central Java Province. The method applied was the delivery of material and demonstration of making moringa milk delivered by students of the Nutrition and Midwifery Study Program, Alma Ata University and assisted by friends from other study programs and accompanied by a question and answer session between students and pregnant women and posyandu cadres. In this demonstration, students of Nutrition and Midwifery, Alma Ata University presented material containing: definition of stunting, differences between stunting and malnutrition, characteristics of stunting, causes of stunting, impacts of stunting, how to prevent stunting, and nutritious intake to prevent stunting. The demonstration activities yielded positive outcomes, as evidenced by the high level of enthusiasm and active participation from pregnant women in Limbangan Wetan Village. These findings suggest that community-based interventions focusing on nutrition education and stunting prevention can effectively engage target groups, highlighting the importance of continued efforts to support maternal and child health in rural areas.
Co-Authors Anton Agus Setyawan Ardiyanto Ardiyanto Ayuni, Femela Zulfa Azizah, Fairuz Dhidhin Noer Ady Rahmanto Faradita, Aulia Fitriani Fitriani Hasibuan, Nella Rita Suci Pramesti, Diah Syaputra, Kurniawan Adi Tsania, Hidayatul Barika