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All Journal Jurnal Samudra Ekonomi dan Bisnis
Sakinah, Maraya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh E-Commerce Marketing Stimuli terhadap Trust, Customer Satisfaction, dan Customer Loyalty Sakinah, Maraya; Heruwasto, Ignatius
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 2 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i2.8946

Abstract

Consumer behavior conceptually begins with marketing stimuli which then ends with purchasing decisions. This research analyzes the influence of e-service quality, reputation, web design and price on trust, customer satisfaction and customer loyalty. Survey data from 370 respondents obtained through an online questionnaire was then processed using structural equation modeling (SEM). The results of this research show that e-service quality, trust, and price influence customer satisfaction. Furthermore, if e-commerce can respond to customer complaints and provide services that are personally tailored to meet customer needs, customer satisfaction will be created.
Co-Authors Ignatius Heruwasto