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IMPLIKASI DIATHESIS PADA STRUKTUR SINTAKSIS BAHASA JEPANG Yogyanti, Devita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 3 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i3.3434

Abstract

Japanese as a language with quite complex grammatical rules is increasingly visible in terms of its complexity when it comes to the discussion of active, passive, causative, and causative-passive diathesis. This happens because the Japanese language does not use the word to be a sign of the existence of a diathesis, but uses bound morphemes attached to the root of the verb. In connection with this complexity, this paper discussed the complexity of diathesis in Japanese and how the morphemes that make up the diathesis have implications for the structure of Japanese sentences. Data in the form of sentences are analyzed by using agih method and it employs markup reading technique. The results of the sentence analysis are then depicted in a diagram to see the strata level per sentence type, the number of valences, and changes in syntactic functions in each participant in the sentence. From the analysis results, it is known that diathesis in Japanese is formed from the attachment of bound morphemes, which are auxiliary verbs on the root of the word, which is also a bound morpheme. The auxiliary verb passive marker is {-are-} while the causative marker is {-ase-}. Each of these markers has an allomorph according to its class of verbs formed from phonetic adjustments. Furthermore, diathesis in Japanese creates the implications of changing the functions of nouns in sentences and the number of verb valences and core constituents of sentences.Bahasa Jepang sebagai bahasa yang mempunyai aturan gramatikal yang cukup kompleks makin terlihat kompleksitasnya dalam pembahasan mengenai diathesis aktif, pasif, kausatif dan kausatif-pasif. Hal ini terjadi karena bahasa Jepang tidak menggunakan kata untuk sebagai pemarkah adanya diathesis, tetapi menggunakan morfem-morfem terikat yang menempel pada akar verbanya. Sehubungan dengan kompleksitas tersebut dalam tulisan ini dibahas mengenai kompleksitas dhiatesis dalam bahasa Jepang dan bagaimana morfem-morfem pembentuk diathesis tersebut berimplikasi pada struktur kalimat bahasa Jepang. Data berupa kalimat dianalisis dengan metode agih dengan menggunakan teknik baca markah. Hasil dari analisis kalimat kemudian digambarkan dalam suatu diagram untuk melihat tingkatan strata per jenis kalimat, jumlah valensi, dan perubahan fungsi sintaksis pada setiap peserta yang ada dalam kalimat. Dari hasil analisis diketahui bahwa diatesis dalam bahasa Jepang dibentuk dari pelekatan morfem-morfem terikat yang merupakan kata kerja bantu pada akar kata yang juga merupakan morfem terikat. Kata kerja bantu penanda pasif adalah {-are-} sedangkan penanda kausatif adalah {-ase-}. Masing-masing penanda tersebut mempunyai alomorf  menurut golongan verbanya yang dibentuk dari penyesuaian fonetis. Selanjutnya, diathesis dalam bahasa Jepang menimbulkan implikasi berubahnya fungsi-fungsi nomina di dalam kalimat dan jumlah valensi verba serta konstituen inti kalimat.
HEADLINE DAN SUBHEADLINE DALAM WACANA IKLAN KATALOG PRODUK KECANTIKAN ORIFLAME: PELANGGARAN MAKSIM DAN IMPLIKATUR Yogyanti, Devita; Atiqah, Annisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4598

Abstract

Advertising has to be made as attractive as possible to boost product sales. There are many ways to create attractive advertising content, one of which is by creating headlines and subheadlines with captivating language. One of the companies that managed to write headlines and subheadlines with captivating language is Oriflame, a cosmetics company from Sweden. Oriflame's product advertising headlines and subheadlines use the maxim violation to create compelling implicatures. This study aimed to analyze the maxim violation and how the implicature resulted from the maxim violations. This research used descriptive qualitative methods and interpretation methods in determining implicature. The result showed that copywriters violate all the maxims, namely maxim of quality, quantity, relevance, and manner . Metaphor, personification, sinekdoke and alusion is applied to violate maxim of manner. Implicature resulting from the maxim violation is then freely translated by the consumer. The message tried to tell in Oriflame's advertising implicature was in the form of ideas about femininity and beauty that are popular among women. That's what made women easily capture the implicature so that they are interested in buying their products.