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All Journal JURNAL ILMIAH FEASIBLE (JIF) Jurnal Disrupsi Bisnis
Citra Wijaya, Katterina Pangestu
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Economics, Econometrics & Finance Social Sciences

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Literature Review: Efektivitas Electronic Word of Mouth (e-Wom) dalam Mempengaruhi Minat Beli Produk Citra Wijaya, Katterina Pangestu; Aulia, Virda; Haq, Sofia; Fahira, Faisyah; Kusanadi, Syalsya Frida
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.1-6.35428

Abstract

Marketing research increasingly emphasizes the role of e-WOM in influencing consumer interest to buy products. Factors such as source credibility, number of reviews, platform type, and review content have been discussed in previous research on what influences e-WOM. This research is a descriptive qualitative research that uses literature studies as an approach. The results outline research from five journals that discuss e-WOM and how it affects consumer buying interest. These findings include the effect of the quality, quantity, and credibility of e-WOM on consumer buying interest. In the discussion, it was emphasized that consumer buying interest involves psychological, social, economic, and emotional components. E-WOM is also considered more trusting than official advertising because it utilizes aspects of identity and emotion, The result is that, by influencing the process of research, consideration, and consumer decisions, e-WOM has a positive impact on product buying interest by developing useful strategies to utilize it to achieve their business goals in the digital era.
Pengaruh Current Ratio, Debit To Asset Ratio terhadap Net Profit Margin pada PT Akasha Wira International Tbk Periode 2013-2022 aulia, hanna Aulia; Lestari, Wiwin Dwi; Amir, Nur Afifah; Kusunadi, Syalsya Frida; Citra Wijaya, Katterina Pangestu
Jurnal Disrupsi Bisnis Vol. 7 No. 2 (2024): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i2.35667

Abstract

This research aims to determine the influence of the Current Ratio and Debt to Asset Ratio on Net Profit Margin at PT/Akasha Wira Internasional in 2013-2022. This research uses quantitative research methods. This population uses secondary data in the form of financial reports from 2013-2022 at PT. Akasha Wira Internasional which is listed on the Indonesian Stock Exchange. The results of the t test (partial) showed that the Current Ratio was not proven to have an effect on the Net Profit Margin, and the Debt to Asset Ratio was not proven to have an effect on the Net Profit Margin. The results of the F test (simultaneous) show that the Current Ratio and Debt to Asset Ratio simultaneously influence the Net Profit Margin.
Co-Authors Amir, Nur Afifah aulia, hanna Aulia Aulia, Virda Fahira, Faisyah Haq, Sofia Kusanadi, Syalsya Frida Kusunadi, Syalsya Frida Lestari, Wiwin Dwi