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DAMPAK PARIWISATA TERHADAP EKONOMI DI DESTINASI UBUD PASCA PENCABUTAN PEMBATASAN PERJALANAN Pratama, I Gusti Ngurah Wibawa; Luh Nyoman Tri Lilasari; Ida Bgs Gede Agung Widana
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1522

Abstract

Penelitian ini bertujuan untuk mengetahui dampak pariwisata terhadap ekonomi serta mengetahui dampak pariwisata terhadap ekonomi yang paling dirasakan di destinasi Ubud pasca pencabutan pembatasan perjalanan dengan melihat dampak langsung, dampak tidak langsung dan dampak induced. Populasi dalam penelitian ini adalah masyarakat di destinasi Ubud yang bekerja di sektor pariwisata. Total responden 150 dengan teknik penentuan sampel menggunakan Purposive Sampling dilanjutkan pengambilan sampelnya menggunakan Teknik Accidental Sampling. Teknik analisis data menggunakan statistik deskriptif dan confrimatory factor analysis menggunakan aplikasi SPSS statistik 26. Hasil dari penelitian ini menunjukkan bahwa dampak pariwisata terhadap ekonomi di destinasi Ubud pasca pencabutan pembatasan perjalanan pada dampak langsung memiliki skor tertinggi sebesar 4,53 yang artinya dampak pariwisata dapat meningkatkan penjualan langsung barang suvenir, kemudian dampak tidak langsung memiliki skor tertinggi sebesar 4,44 yang artinya dampak pariwisata dapat meningkatkan harga pasar produk kerajinan lokal dan dampak induced memiliki skor tertinggi sebesar 4,60 artinya dampak pariwisata dapat meningkatkan peluang kerja tenaga lokal. Jika dilihat dari dampak pariwisata terhadap ekonomi yang paling dirasakan di destinasi Ubud pasca pencabutan pembatasan perjalanan pada dampak langsung memiliki nilai tertinggi sebesar 0,751 artinya dampak pariwisata terhadap ekonomi yang paling dirasakan dengan adanya peningkatan ketersediaan kerajinan lokal. Pada dampak tidak langsung memiliki skor tertinggi sebesar 0,898 artinya dampak pariwisata terhadap ekonomi yang paling dirasakan dengan meningkatnya pengeluaran pemerintah untuk kegiatan promosi seperti festival budaya. Pada dampak induced memiliki nilai tertinggi sebesar 0,875 artinya dampak pariwisata terhadap ekonomi yang paling dirasakan adanya peningkatan penggunaan tenaga kerja lokal.
The Role of Government in Efforts to Improve Kuta Beach Tourist Attraction Facilities I Gusti Ayu Windhautami D; Ida Bgs Gede Agung Widana; I Gede Made Sukariyanto
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12163

Abstract

The existence of obstacles related to cleanliness, comfort and infrastructure facilities at Kuta Beach has become a criticism expressed by visitors through various social media platforms, such as Instagram, Tiktok and Youtube. These complaints must of course be addressed and followed up by the local government so that Kuta Beach becomes more organized and managed. This study aims to determine the Role of the Government in Efforts to Improve the Quality of Tourist Attraction Facilities at Kuta Beach, Badung Regency and what challenges and efforts are made by the Government in Efforts to Improve the Quality of Tourist Attraction Facilities at Kuta Beach. The analysis technique used is descriptive qualitative with purposive sampling as a method for determining informants. The informants selected were the Head of the Tourism Destination Division of the Badung Regency Tourism Office, the Head of the Water Resources Division of the PUPR Office of Badung Regency, the Head of the Cleanliness and B3 Waste Management Division of the Environment and Cleanliness Office and the Chairperson of the Regional Tourism Promotion Agency (BPPD) of Badung Regency. The results show that the government plays an active role in improving the quality of Kuta Beach facilities, the government acts as a regulator, implements changes, and motivates stakeholders.
The influence of e-wom on instagram, destination image and domestic tourist satisfaction on the intention to revisit Jakarta aquarium and safari Christina Obelia Widodo; Ida Bgs Gede Agung Widana; Dewa Ayu Nyoman Aridayanti
Journal of Tourism and Economic Vol. 6 No. 1 (2023): Edisi 11 Jun 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n1a3

Abstract

This study aims to determine the partial and simultaneous influence between E-WOM on Instagram, destination image and domestic tourist satisfaction with the intention to revisit Jakarta Aquarium and Safari. This study used multiple linear regression analysis techniques with purposive sampling techniques totaling 130 samples, which the samples were domestic tourists who had visited Jakarta Aquarium and Safari at least 2x. The results of this study show that there is a positive and significant influence of E-WOM on Instagram on the intention to revisit the Jakarta Aquarium and Safari and shows that there is a positive and significant influence of the image of the destination on the intention to revisit the Jakarta Aquarium and Safari. However, there was no significant effect of domestic tourist satisfaction on the intention to revisit the Jakarta Aquarium and Safari. In addition, the results of this study show that there is a positive and significant influence of E-WOM on Instagram, destination image and domestic tourist satisfaction together on the intention to visit Jakarta Aquarium and Safari again. With the coefficient of determination (R-Square) is 27.8% of the intention to visit Jakarta Aquarium and Safari is influenced by E-WOM on Instagram, destination image and domestic tourist satisfaction.