Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Tourism and Economic Journal of Scientech Research and Development
Yerika Ayu Salindri
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengembangan Potensi Wisata Di Desa Wisata Sidorejo Kecamatan Lendah Kabupaten Kulon Progo Pangky Arbindarta Kusuma; Yerika Ayu Salindri
Journal of Tourism and Economic Vol. 5 No. 1 (2022): Edisi 9 Jun 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/2nn36580

Abstract

The objective of this research is to identify the potential attraction of the Sidorejo Tourism Village located in Lendah District, Kulon Progo Regency. In identifying, the researchers used several methods both in collecting data and processing data. Steps to collect data include FGD, interviews, observations, library studies and documentation, while the primary and secondary data processing obtained was carried out by descriptive-qualitative analysis, interpretation and analysis of tourism potential. It is resulted that Sidorejo Tourism Village has a various attractions including natural, cultural and artificial attractions. It is known that there are several problems in management and become quite influential obstacles related to the structure of management, management, education level and packaging of tourism products.
EVALUASI EFEKTIVITAS E-WOM (ELECTRONIC WORD OF MOUTH) PADA KEPUTUSAN WISATA KULINER GEN Z DI YOGYAKARTA Yanuar Satrhio Insanaputra; Yerika Ayu Salindri; Dian Lestari
Journal of Scientech Research and Development Vol 7 No 2 (2025): JSRD, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v7i2.1443

Abstract

Artikel ini bertujuan untuk dapat mengevaluasi Efektivitas Electronic Word of Mouth (E-WOM) dalam membentuk keputusan untuk wisata kuliner Generasi Z di Yogyakarta, khususnya pada destinasi wisata kuliner Sate Ratu. Masalah difokuskan pada persepsi, motivasi dan pengaruh ulasan digital yang terdapat pada platform media sosial Instagramnya Sate Ratu serta google review terhadap preferensi Gen Z dalam memilih destinasi wisata kuliner, termasuk bagaimana Gen Z memaknai kredibilitas, kekuatan visualnya, dan fungsi dari E-WOM tersebut. Guna mendekati masalah ini, dipergunakan acuan teori Electronic Word of Mouth, perilaku konsumen gen Z, serta teori wisata kuliner dan pemasaran digital. Data-data dikumpulkan melalui wawancara mendalam terhadap responden gen Z berusia 18-25 tahun yang berencana melakukan kunjungan ke sate ratu, disertai dengan observasi konten ulasan digital pada media sosial dan platform ulasan. Data yang diperoleh dianalisis secara kualitatif dengan pendekatan tematik. Kajian ini menyimpulkan bahwa E-WOM melalui konten visual, komentar pengguna, penilaian berbasis pengalaman, serta rekomendasi key opinion leader berperan penting dalam membentuk minat, kepercayaan, dan keputusan kunjungan Gen Z ke Sate Ratu. Hasil penelitian ini akan memberikan pemahaman yang praktis bagi pelaku usaha kuliner dalam mengoptimalkan E-WOM sebagai strategi pemasaran yang efektif.
Co-Authors DIAN LESTARI Pangky Arbindarta Kusuma Yanuar Satrhio Insanaputra