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All Journal Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Br Bangun, Virgin Threisia
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Value Co-Creation Terhadap Loyalitas Pelanggan Gojek di Kecamatan Medan Selayang Kota Medan Nur Eliza, Sophia; Ayman Ashari, Muhammad; Narwastu Sianturi, Isabel; Katarina Sitanggang, Lidia; Br Bangun, Virgin Threisia; Mulyati Siregar, Afrila; Marakali Siregar, Onan
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 2 No. 1 (2024): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v2i1.130

Abstract

Companies in today's digital era must adapt to changing customer behavior and increase customer loyalty to maintain company values amid fierce competition. Value co-creation as a marketing strategy can be used to create company value through customer participation. This study aims to analyze the influence of value co-creation on Gojek customer loyalty in Medan Selayang District, Medan City. The method of this study is to use a quantitative method with the application of SPSS with several simple regression analysis techniques with two independent variables and dependent variables. Data collection was carried out to 100 respondents who are Gojek users in Medan Selayang District, Medan City who have used Gojek services at least 3 times. The results showed a coefficient of determination (R Square) of 0.623. This means that the value co-creation variable can explain 62.3% of the variability of customer loyalty, while the remaining 37.7% is explained by other variables that are not discussed in this study. In addition, it is known that the calculated t-value is 12,730 and the significance value is 0.000, which is less than 0.05. Therefore, the null hypothesis (H0) was rejected, while the alternative hypothesis (H1) was accepted. Overall, this study shows that the value co-creation strategy is very important for Gojek to increase customer loyalty, especially in Medan Selayang District, Medan city. This strategy can be implemented by collecting and analyzing customer feedback regularly to continuously improve Gojek's customer service in Indonesia.
Pengaruh Live Streaming Selling dan Diskon Pada Aplikasi Tiktok Shop Terhadap Perilaku Impulse Buying: (Studi Kasus Pada Mahasiswa Universitas Sumatera Utara Kota Medan) Khairani, Anisya; Jumasa Surbakti, Felix; Ramadhan Siagian, Muhammad Fathur; Br Bangun, Virgin Threisia; Sari Saragih, Mernita
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 2 No. 2 (2024): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v2i2.231

Abstract

This study aims to determine the effect of Live Streaming Selling and Discounts on the Tiktok Shop application on Impulse Behavior Buying Behavior in University of North Sumatra Students. The dependent variable in This study is Live Streaming Selling and Discounts while the dependent variable is Impulse Buying. the dependent variable is Impulse Buying. Population and sample research is a student of the University of North Sumatra with a total respondents as many as 100 students. The data obtained was analyzed using PLS analysis technique (Partial Least Square through Smart PLS software and SPSS application). SPSS application). Partial data will be processed with PLS analysis techniques, while simultaneously processed with the SPSS application. while simultaneously processed with the SPSS application. Based on the results of the study, it can be concluded that R-Square found that live streaming, selling, and discounts together only explain 11.4% of the variation in impulse buying behavior.
Co-Authors Ayman Ashari, Muhammad Jumasa Surbakti, Felix Katarina Sitanggang, Lidia Khairani, Anisya Mulyati Siregar, Afrila Narwastu Sianturi, Isabel Nur Eliza, Sophia Ramadhan Siagian, Muhammad Fathur Sari Saragih, Mernita Siregar, Onan Marakali