Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Communication & Social Media
Nasution, Fildzah Gassani
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Pemasaran dalam Mengembangkan Usaha Wedding Organizer di Masa New Normal: Study Kasus Ivora Organizer Nasution, Fildzah Gassani; Susanti, Neila; Abidin, Syahrul
Communication & Social Media Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1052.414 KB) | DOI: 10.57251/csm.v2i1.555

Abstract

As a result of the Covid-19 pandemic, wedding organizers face the problem of declining income turnover which makes them have to have a way to develop their business in the new normal period through marketing communication strategies. The purpose of this study is to find out how the marketing communication strategy in developing the Wedding Organizer business in the new normal period in the Ivora Organizer case study. The type of research used in this research is descriptive qualitative research. The results of this study indicate that Ivora Organizer's marketing communication strategy activities use Instagram social media during the new normal period to develop their business. The conclusion of this research is that Ivora Organizer's marketing communication strategy in developing a wedding organizer business in the new normal is going very well, as can be seen from Ivora Organizer who already has his own place of business.
Co-Authors Abidin, Syahrul Neila Susanti