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All Journal Literatify : Trends in Library Development Communication & Social Media
Susanti , Neila
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analisis Semiotika Makna Budaya Lokal dalam Iklan Rokok Djarum 76 Versi “Indonesia Adalah Kita” Zamzanaria, Annisa; Susanti , Neila; Abidin, Syahrul
Communication & Social Media Vol. 2 No. 2 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v2i2.965

Abstract

This article aims to discuss the semiotic analysis of local cultural meanings in the Djarum 76 cigarette advertisement “Indonesia Is Us” Version. In order to fully and in-depth reveal the problems in this research, this study uses the Charles Sanders Peirce model of semiotic analysis by analyzing the signs contained in the ad impressions which are analyzed in three stages, namely the sign (sign), sign reference (object), and use of signs (interpretants). A qualitative approach is the approach that the authors use in this study using documentation and non-participant observation methods. The results of the study show that in the Djarum 76 cigarette ad there is a diversity of Indonesian culture displayed in the ad. Djarum 76 cigarette advertisements include thematic cigarette advertisements that are adapted to social, political and cultural phenomena that occur in the midst of society and it is common knowledge that themes like this are widely used as ideas in making cigarette advertisements today even though the contents are much different and there is no This has to do with "advertising" the cigarette product itself due to the strict regulation on the display of cigarette advertisements which causes cigarette advertisement creators to be more creative. By raising cultural elements, it will attract more people's attention as well as introduce the diversity of local culture itself. Cultural diversity in Indonesia has cultural values or meanings implied in that culture.
Analisis Peran Perpustakaan Raja Naga Jambe dalam Meningkatkan Budaya Membaca Masyarakat di Kabupaten Dairi Zakia Pasi, Rahma; Susanti , Neila
Literatify: Trends in Library Developments Vol 5 No 2 (2024): SEPTEMBER
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.v5i2.49033

Abstract

This research analyzes the role of Raja Naga Jambe Library in improving the reading culture of the community in Dairi Regency, North Sumatra. Libraries have great potential in encouraging people's interest in reading, but their mere existence does not guarantee the realization of a strong reading culture. This research identifies programs, supporting and inhibiting factors and efforts made by the library in improving reading culture. The method used is a case study by collecting data through observation, interviews, and document studies. The results show that Raja Naga Jambe Library plays a role in providing access to information, supporting education, and empowering the community through literacy programs. The main supporting factors are community involvement, government support and the provision of adequate facilities. Meanwhile, significant inhibiting factors are the lack of budget and low public awareness of the importance of reading. Efforts made to overcome these obstacles include awareness campaigns through social media, promotions, socialization to village/school libraries, and yearbook procurement.
Co-Authors Abidin, Syahrul Zakia Pasi, Rahma Zamzanaria, Annisa