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All Journal ProBisnis : Jurnal Manajemen Jurnal Pengabdian Bukit Pengharapan
Boyke, Silvanus
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PENGUATAN LINGKUNGAN HIDUP MELALUI PENGELOLAAN PEMBERSIHAN SAMPAH DAN PENANAMAN POHON DI KABUPATEN BENGKAYANG Gerion, Elisius; Boyke, Silvanus; Salfarini, Eligia Monixa
Jurnal Pengabdian Bukit Pengharapan Vol. 3 No. 2 (2023)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v3i2.144

Abstract

The aim of this research is to see and explore the role of government and society in strengthening the environment, especially in Bengkayang Regency. It is hoped that this research can help the government and the public know what can be done to strengthen the living environment, so that the existing environment can be maintained and managed well so that it can improve the quality of life. The method used in this research is a qualitative research method by means of interviews and observations. From the results of existing research from the government, it turns out that so far, several programs have been implemented, namely from the Public Housing and Settlement Areas, Land and Environment Services of Bengkayang Regency. Programs that have been running so far include building temporary disposal sites and final processing sites for waste management by waste cleanup teams with supervision from the environmental service. Then, to raise public awareness, the department has also held outreach to the local community. Apart from that, the department is also implementing a tree planting program and creating parks to create green open spaces that can be beneficial for strengthening the environment. Keyword: Environment, Waste Management, tree planting
The Influence of Product, Personalization and Community Factors in the E-Marketing Mix on Erigo Fashion Customer Satisfaction in Indonesia Boyke, Silvanus; Aloysius Hari Kristianto
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research is motivated by the rapid growth of online business in Indonesia. Because of this, business people realize that more and more people tend to choose to shop online rather than offline. The aim of this research is to determine the impact of product, personalization and community in the e-marketing mix on customer satisfaction for Erigo fashion products in Indonesia. The e-marketing mix components that are the focus of this research were developed based on the model proposed by Kalyanam & McIntyre (2002), focusing on 3 components, namely product, personalization and community. This research is confirmatory research that uses a quantitative approach with survey methods (field studies). The population that is the subject of the research is all consumers in Indonesia who have purchased Erigo products online at least once. Sampling used a non-probability sampling method with purposive sampling technique, where the number of respondents who participated in filling out this questionnaire was 250 people. Data analysis was carried out using multiple linear regression, for data processing using IBM SPSS Statistics 26 software. The research results showed that product, personalization and community variables had a significant effect on customer satisfaction for Erigo fashion products in Indonesia.
Co-Authors Aloysius Hari Kristianto Gerion, Elisius Salfarini, Eligia Monixa