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All Journal Journal Of Indonesian Social Society Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Lisa Elianti Nasution
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

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Impact of Digital Technology Use in Improving Productivity and Competitiveness of MSMEs in Medan City Vincent; Lisa Elianti Nasution
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.210

Abstract

This study aims to determine whether productivity and digital technology have a significant effect on the competitiveness of MSMEs in Medan City. This study uses quantitative data methods and the data source is primary data.The population in this study were MSMEs in Medan city totaling 12,550 MSMEs during 2023. The sample of this study was calculated using the slovin formula so that 99 respondents were obtained and using simple random sampling data collection techniques. Data analysis and testing consists of validity tests, reliability tests, descriptive statistical tests, classical assumption tests, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and determination coefficient tests. The research results indicate that Digital Technology has a significant partial effect on Competitiveness, with a calculated t value of 0.947 > table t value of 0.198. Productivity has a significant partial effect on competitiveness, with a calculated t value of 10.556 > t table of 0.198. Digital technology and competitiveness have a significant simultaneous effect on competitiveness, with a calculated F value of 134.864 > F table of 3.09, and a regression coefficient of 73.8%.
The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara Tjuang, VALESIA TJUANG; Desma Erica Maryati M; Lisa Elianti Nasution
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.113

Abstract

PT. Belanja Online Ekspres Nusantara is a company that operates in the e-retail sector of various types of general products such as household products. The phenomenon that occurs at PT. Express Nusantara's online shopping is currently the company's sales volume is still not in line with the desired expectations and the number of consumers who visit online also continues to decline every year. The purpose of this study was to determine the effect of The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara. Data collection techniques using a questionnaire. The population used is all consumers who make purchases at PT. Belanja Online Ekspress Nusantara during the 2022 period, the exact number of which is not known. In connection with the unknown population size, the sampling technique uses the Hairs formula where the number of indicators is 11indicators multiplied by 10 to obtain the maximum sample so that a total of 110 research samples are obtained. The research method uses quantitative descriptive. The data analysis technique used is multiple linear regression analysis which is Y = 1,204 + 0,433 X1 + 0,309X2 + e. In the Digital Payment variable (X1) it can be seen that the value of tcount(7.869) > ttable (1.981) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant positive influence between Digital Payments on Sales Volume. In the Service Quality variable (X2), it can be seen that the value of tcount (7.045) > ttable (1.981) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant positive influence between Service Quality and Sales Volume. Based on the table above, it is known that the value of Fcount (61.572) > Ftable(3.08) with a significance level of 0.00 < 0.05 so it can be concluded that there is a significant influence between Digital Payments and Service Quality on Sales Volume. The adjusted R Square (R2) value is 0.526. This means that the influence of Digital Payments and Service Quality on Sales Volume is: 52.6% and the remaining 47.4% is influenced by other factors originating from outside this research model.
Co-Authors Deliyanti Simbolon Desma Erica Maryati M Dian Setyorini Dita Sayidin Dita Sayidina Harahap Fenny Afrida Isra Rafika Sihombing Tjuang, VALESIA TJUANG Vincent