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All Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Social Sciences Journal Accounting International Mount Hope
Tuty Nainggolan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions

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ANALISIS PENGARUH ROA, ROE, CURRENT RATIO, DAN ITO DALAM MEMPREDIKSI PERUBAHAN LABA PADA PERUSAHAAN INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2021 Dandi Arista Keliat; Helen; Gina maria krismansa; Tuty Nainggolan; Jaka Syahputra
Journal Accounting International Mount Hope Vol. 2 No. 1 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i1.256

Abstract

The aim of this research is to determine the influence of ROA, ROE, Current Ratio, and ITO in predicting changes in profits in consumer goods industry companies listed on the Indonesian Stock Exchange for the 2018-2021 period. iiThis research was carried out iion iiconsumer iigoods iicompanies iiwhich are registered iion iiEffect Exchange iiIndonesia iivia iiwebsite iiwww.idx.co.id. iiThe time of this research is from the 2nd month of May 2023 to November 2023. iiThis approach uses a quantitative approach, the quantitative approach is a positivism-based method which is used to study a particular population and a particular sample. In total there are 74 companies in the consumer goods industry sector registered in the 2018-2021 period. i The results of this research show that there is no partially significant influence between Return on Assets on Changes in Profit, there is no partially significant influence between Return on Equity on Changes in Profit, there is a partially significant influence between Current Ratio on Changes in Profit, there is a partially significant influence between Inventory Turnover on Changes in Profit. Simultaneously Return on Assets, Return on Equity, Current Ratio, and Inventory Turnover have a significant effect on Profit Changes.
The Influence Of Promotion And Brand Image On Purchasing Decisions With Customer Satisfaction As An Intervening Variable (Case Study On Indihome Customers Of The Company (Pt.Telekomunikasi Indonesia, Tbk Pematang Siantar Branch) Michael Fernando Sihombing; Efendy Pakpahan; Fenny Krisna Marpaung; Tuty Nainggolan
Jurnal of Management and Social Sciences Vol. 3 No. 1 (2025): Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i2.221

Abstract

PT Telekomunikasi Indonesia, Tbk is a State-Owned Enterprise (BUMN) company engaged in information and communication technology. PT Telekomunikasi Indonesia, Tbk (Telkom) which is equipped with a package (3-1) three services in one package or Tripel play with communication and data service facilities provided such as landline (voice), internet (Internet on Fiber or High Speed Internet), and interactive television services (Usee TV Cable, IP TV). This study aims to determine the effect of promotion and brand image on purchasing decisions with customer satisfaction as an intervening variable (Case Study on Indihome Company Customers (PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch). this research is non-probability, namely convenience sampling with the population, namely all customers of PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch and the sample used was 96 respondents. The data collection technique used is primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 29 program, namely the t test and the coefficient of determination (R2). The results obtained in this study show, 1) there is a significant effect of promotion and brand image on customer satisfaction, 2) there is a significant effect of promotion and brand image on purchasing decisions, 3) Customer satisfaction variables have a significant effect on purchasing decisions, 4) Customer satisfaction variables are not able to mediate between promotion and brand image on purchasing decisions.
Analisis Dampak Pelatihan, Disiplin Kerja, Dan Motivasi Terhadap Kinerja Karyawan PT Prima Multi Terminal Gunawan, Dwi Ajeng; Tuty Nainggolan; Febby Valensia Gurning
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8542

Abstract

Kinerja sumber daya manusia merupakan hal penting yang harus di perhatikan perusahaan dari waktu ke waktu untuk menjaga keefektifan dan maksimal nya hasil kerja. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja, disiplin kerja, dan pelatihan kerja terhadap kineja pegawai PT Prima Multi Terminal. Jenis penelitian adalah penelitian kuantitatif dengan jumlah sampel 115 karyawan. Teknik analisis data menggunakan Smart PLS denga uji inner dan outer model. Hasil penelitian menunjukan bahwa disiplin kerja dan motivasi kerja berpngaruh secara positif dan signifikan terhadap kinerja pegawai, pelatihan kerja tidak berpengaruh terhadap kinerja pegawai. besarnya pengaruh variabel independent (Pelatihan kerja, Disiplin kerja, Motivasi kerja) terhadap variabel dependent (Kinerja Pegawai) adalah 64.9% dan sisanya 35.1% di pengaruhi variabel lain diluar penelitian
STRATEGI PEMASARAN MELALUI CITRA MEREK, HARGA, KUALITAS PRODUK DAN CELEBRITY ENDORSER DALAM KEPUTUSAN PEMBELIAN SKINCARE SOMETHINC DI ECOMMERCE SHOPEE PADA KELURAHAN TANAH ENAM RATUS MEDAN MARELAN Jesslyn Nathania; Jessica Velyana; Tuty Nainggolan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6797

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi dan memeriksa bagaimana citra merek, harga, kualitas produk, dan pendukung selebriti memengaruhi keputusan konsumen untuk membeli Skincare Somethinc di Ecommerce Shopee pada Kelurahan Tanah Enam Ratus Medan Marelan. Somethinc urutan 6 menempati peringkat keenam dan memiliki berbagai pesaing dari brand lokal. Saat ini dari data terbaru menunjukkan bahwa Somethinc masih berada di peringkat 6 dibandingkan dengan brand lainnya. Kandungan produk yang ada di Somethinc belum lebih baik dibandingkan kompetitor lainnya. konsistensi kualitas, bahan-bahan, dan kemasan yang tidak memenuhi standar keamanan. Somethinc lebih mengutamakan menggunakan selebriti luar negeri dibandingkan dengan selebriti Indonesia. Hal ini mengakibatkan kurangnya pengetahuan konsumen yang cenderung lebih memilih selebriti lokal dan membuat pemasaran yang dilakukan menjadi kurang optimal. Penelitian ini menggunakan sampel 110 responden dan merupakan penelitian kuantitatif. Regresi linier berganda dengan pengambilan sampel non-probabilitas digunakan dalam proses analisis data. Penelitian ini menyimpulkan bahwa keputusan pembelian dipengaruhi secara positif dan signifikan oleh sejumlah faktor, termasuk citra merek, harga, kualitas produk, dan dukungan selebriti. Keputusan pembelian secara simultan dipengaruhi oleh harga, kualitas produk, citra merek, dan dukungan selebriti
Co-Authors Dandi Arista Keliat Efendy Pakpahan Febby Valensia Gurning Gina maria krismansa Gunawan, Dwi Ajeng Helen Jaka Syahputra Jessica Velyana Jesslyn Nathania Marpaung, Fenny Krisna Michael Fernando Sihombing