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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Noer Faridatul Sholehah
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Decision Sciences, Operations Research & Management

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Pengaruh Daya Tarik Iklan, Pemilihan Lokasi Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Unit Apartemen Gunawangsa Tidar Surabaya Noer Faridatul Sholehah; Nur Farida; Nur Aini Anisa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1299

Abstract

The goal of this study is to ascertain the impact of advertising attraction location choice and electronic word of mouth (e-WOM) on interest in purchasing condominium units in Gunawangsa Tidar Surabaya. A quantitative approach is taken in this investigation. Source data were used, as well as questionnaires for data collecting. As can be observed from the results of the multiple linear regression analysis, the analytical findings of this study demonstrate that advertising attractiveness has a substantial impact on location choice and interest in purchasing an electronic word of mouth (e-WOM) unit. Y = 5.602 0.039 0.143 0.247 . According to the linear model, location preference and interest in purchasing electronic word of mouth (e-WOM) devices grow in response to favorable advertising.
Co-Authors Nur Aini Anisa Nur Farida