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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Aura Salsabillah Dwi Clandestine
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Decision Sciences, Operations Research & Management

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Analisis Pengaruh Manajemen Mutu terhadap Kualitas Layanan dalam Transportasi Gojek Pradnya Paramitha; Elsha Angelita; Matthew Natanael Riung; Aura Salsabillah Dwi Clandestine
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2024): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i3.2206

Abstract

This article explores the relationship between quality management and service quality at Gojek, a pioneer of online transportation services in Indonesia. Through a quantitative survey, data was collected from 35 Gojek users using an online questionnaire. The analysis results show a positive and significant correlation between quality management and Gojek's service quality. This is evidenced by the majority of respondents expressing their satisfaction with Gojek's services, especially in terms of ease and efficiency, driver friendliness and safety, and practical payment methods. Gojek's success in building a positive brand image and its commitment to meeting user needs also contribute to high service quality.
Co-Authors Elsha Angelita Matthew Natanael Riung Pradnya Paramitha