Sabrina Fitria Novianty
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The Role of Management Information Systems in the Healthcare Industry on Sociolla Application and Website Dewi Puspaningtyas Faeni; Sabrina Fitria Novianty
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2024): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i3.2314

Abstract

Sociolla, an e-commerce platform that focuses on beauty and health products, has implemented a Management Information System (SIM) in their application and website. This SIM plays an important role in supporting Sociolla's business operations and providing optimal service for customers. This research aims to analyze the role of SIM in the health industry on the Sociolla application and website. The research method used is a case study with a qualitative approach. Data was collected through observation of the use of the Sociolla application and website. The research results show that SOCO's business strategy can generate significant profits because the company does it well. This shows Sociolla is optimizing the use of social networks, applications and websites to communicate and help customers adapt. Meanwhile, the SOCO application has several features such as a news feed for creating beauty content and promoting products, while the Sociolla website has a beauty assistant to help users choose products.