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All Journal Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)
Budianto, Irawan RD
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Humanities Economics, Econometrics & Finance Education Social Sciences

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PERAN MEDIA SOSIAL DALAM MENINGKATKAN JUMLAH KUNJUNGAN EKSIBISI INVESTASI BOGORFEST DI KABUPATEN BOGOR Noorhayati, Susanti; Budianto, Irawan RD
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 1 No 3 (2024): April 2024
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v1i3.21

Abstract

ABSTRACT This research aims to determine the role of social media, especially Whatsapp, Facebook and Instagram, which are used as a means to promote the implementation of the Bogorfest investment exhibition by the Regional Government of Bogor Regency with the Leading Sector of the Bogor Regency Investment and One-Stop Integrated Services Service (DPMPTSP) in collaboration with government organizations. other areas. Bogor Regency has economic resources and natural resources that are potential for investment activities. It is very important for the community and related parties, especially the business world, to know complete and complete information on investment potential in Bogor Regency. As one of the strategies to promote Bogor, Bogor Regency uses events as strategic promotional media packaged in Bogorfest activities to showcase investment potential so that regional advantages can be known by the public, especially the business world from all sectors such as trade, agriculture, animal husbandry, industry, as well as various service. It is hoped that the participation of the business world in this event or exhibition will attract potential investors from domestic and foreign investors to invest in Bogor Regency. The increasing investment graph in Bogor Regency is influenced by the image of Bogor Regency which is good and ready to open itself to investors.
Application of Digital Technology in Marketing Plan: Case Study of the Company's Strategic Transformation Wirawan*, Setia Teguh; Budianto, Irawan RD
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36843

Abstract

Digital transformation is a dominant phenomenon in the global economy today, mainly triggered by advances in digital technology. This article discusses the impact of digital transformation, particularly in the context of business models and corporate strategy. With a focus on the manufacturing sector, Society 5.0, and dramatic societal changes, this article presents statistical data related to the use of digital technology in Indonesia. Digital transformation encourages companies to adopt innovative technologies and new business models to gain a competitive advantage. An effective digital business strategy is crucial in facing the demands of contemporary society and achieving the Sustainable Development Goals. This research uses a literature study method to analyze the impact of digital transformation on business model innovation, focusing on successful and less successful cases. The research results highlight the importance of digital leadership, digital maturity, and innovation strategies in facing digital transformation challenges. This research provides a comprehensive picture of digital transformation, emphasizing the need for investment in digital technology and skills, as well as adapting to changes in the economy and society.
Co-Authors Noorhayati, Susanti Wirawan*, Setia Teguh