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All Journal International Journal of Entrepreneurship, Business, and Creative Economy Journal Research of Social Science, Economics, and Management
Asefa, Kebede
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia's Kant, Shashi; Adula, Metasebia; Yadete, Fisseha Dejene; Asefa, Kebede
International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 2 (2023): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v3i2.1062

Abstract

This research aimed to examine, in the context of an African company, the effects of its marketing approach predictors on enterprise sustainability as measured by organisation performance. The researchers developed several strategies and statistics that were both descriptive and inferential. The sampling approach incorporated both probabilities and non-probability components and used a simple random sampling procedure. The data for this study was provided by Oromia International Bank, a representative organisation in Ethiopia, by investigating 426 of its customer base, including those working in modern organisations and sectors at the Bule-Hora branch. The investigation's final findings demonstrate that organisational sustainability is deteriorating and fewer marketing tactics are being implemented. The leading causes of these findings are a lack of worker dedication, a hostile work atmosphere, weak leader competency, and slow adoption of new technology. Related predictors were one of the main problems when entrepreneurial breakthrough mediation was implemented. A leader's ability is one of the most promising strategies for promoting organisational sustainability in Ethiopia. The researchers provided the appropriate body with recommendations on how to handle the predictions, resolve the problems encountered during the execution of marketing strategies, and eventually provide effective marketing strategy compliance and strong organisation sustainability.
Transformational Educational Leadership Effect On Staff Members Engagement: The Mediating Impact Of Intrinsic Motivation Kant, Dr. Shashi; Asefa, Kebede
Journal Research of Social Science, Economics, and Management Vol. 3 No. 5 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i5.301

Abstract

Staff member’s engagement has been at the core of consideration for top management and scholars who stated that staff member’s engagement can be a key driver of an organization's business success. Many scholars have found in recent researches that a transformational educational leadership approach has a beneficial connection with staff member’s engagement. Therefore, this research oriented to investigate the connection of transformational educational leadership on staff members engagement through the mediating role of figurehead intrinsic enthusiasm. Researchers examine the information from a sample of 338 elevated education staff members working in the elevated educational institutes in Ethiopia by means of structural equation modeling (SEM) and confirmatory factor investigation (CFA) to examine the framed hypothesis. Afterward, the bootstrapping investigation was employed to verify the mediation examine in present research. The investigation manifested that transformational educational leadership approach had considered proficient impact on staff member’s engagement for the mediating role of intrinsic enthusiasm. The impact of transformational educational leadership on staff member’s engagement was found to be totally mediated by figurehead intrinsic enthusiasm. Hypothetically, present experiential investigation contributed to the novel knowledge on the exclusive mediating impacts of figurehead intrinsic motivation on the connections among transformational educational leadership and staff member’s engagement in the Ethiopia. Practically, present research has administrative connotation in the field of governmental administration, leadership and HRM.
Co-Authors Adula, Metasebia Kant, Dr. Shashi Kant, Shashi Yadete, Fisseha Dejene