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All Journal International Journal of Entrepreneurship, Business, and Creative Economy Southeast Asian Business Review
Gholami, Samira
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Identifying and Prioritizing Factors Affecting Financing Performance of The Supply Chain in Food Industry SMEs Bashokoh, Mahdi Imani; Akhlagh, Esmaeil Malek; Gholizadeh, Mohammad Hasan; Soori, Amirreza; Sahebi, Amin Ghasemi; Gholami, Samira
International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 2 (2023): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v3i2.1592

Abstract

Chain financing is one of the essential pillars of the supply chain, which plays a critical role in facilitating and accelerating the financing of the working capital of the production company. This research aims to identify and prioritize the factors affecting the financing performance of the supply chain in food industry SMEs of Guilan province in Iran. At first, indicators were selected by browsing the library and academic sources, then releasing Likert Scale questionnaires between experts to find effective scales. Using the Analytic Hierarchy Process (AHP), the importance of 7 categories, such as the cultural index of human resources, infrastructure technical, macro policy, financial, legal, logistics, financial, and information technology, respectively, and a total of 38 sub-factors are prioritized. The results show that the development of accreditation and rating institutions in the discussion of chain financing; Development of chain financing tools and infrastructures in operationalizing it in the country's banking network; Creating electronic invoice infrastructure and store terminals; Emphasizing the regulatory role of the Central Bank and the development of supply chain management companies under the supervision of the industry are the most critical factors. Based on the identified factors, a hierarchical model of chain financing in SME food industries is proposed, with which businesses can formulate action plans for financing problems along their supply chain.
How South Korean Celebrities Affect Consumer Behavior: A Study of Purchase Intent Factors in Iran Gholami, Samira
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.71813

Abstract

The Korean Wave attracted many tourists to South Korea, generating high revenues through the entertainment industry . The popularity of Korean media influenced food culture, hairstyles, make-up type, beauty standards and coating style . In Iran, the wave also partially penetrated . Beautiful actors and singers became popular with the public, which led many manufacturers to work in the field of Korean food production, Korean restaurant construction and Korean fashion . In recent years there were a number of South Korean immigrants from Iran. Due to the popularity of the entertainment industry, many Iranian immigrants living in Korea offer Korean entertainment, cosmetics and food products through social networks and are selling them, although in Iran, Korean products are not represented due to sanctions. In this study, I looked at the indicators that affect the sale of Korean goods, and after looking at the effectiveness and absence of each, I ranked one using multiple regression . Five main factors were ultimately identified, with celebrity popularity ranking first, followed by the celebrities' physical attractiveness, and the third priority being that the celebrities be actual consumers of the advertised product . The fourth priority was about celebrity credibility and The fifth and final priority is to match the celebrity with the advertised product.
Co-Authors Akhlagh, Esmaeil Malek Bashokoh, Mahdi Imani Gholizadeh, Mohammad Hasan Sahebi, Amin Ghasemi Soori, Amirreza