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All Journal International Journal of Business Studies
Nugraha, Raditya Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Application of Technology Adoption Through Value Co-Creation in UT Connect Marketing Program Nugraha, Raditya Dwi; Marsasi, Endy Gunanto
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.300

Abstract

Researchers examined a company engaged in the heavy equipment industry where some marketing has been through digital. This study aims to evaluate the marketing used by companies regarding UT Connect marketing media and UT clicks to support online sales of company products and make it easier for users to access available systems. The study used descriptive qualitative research with observation, in-depth interviews, secondary company data, and documentation collection. This research resulted in an evaluation of UT Connect and UT click to facilitate information transactions to online purchases using the theory of Technology Adoption with the concept of Value Co-Creation, which will be implemented to support the marketing media of PT. United Tractors Tbk in the evaluation of a program called UT Connect.
Co-Authors Endy Gunanto Marsasi