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All Journal Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinamis: Jurnal Pengabdian Kepada Masyarakat
Syafitri, Ema
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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IMPLEMENTASI KEGIATAN PROGRAM KREATIVITAS MAHASISWA BIDANG KEWIRAUSAHAAN (PKM-K) “BLACK HOT (DODOL JAHE)” Sahbana, Yudhi Aulia; Pratiwi, Ega; Syafitri, Ema; Sari, Purwita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.1236

Abstract

 The study aims to describe business management including the various innovations carried out in the implementation of one of the 2020 Student Creativity Program in Entrepreneurship (PKM-K) activities that have been carried out virtually. In general, PKM-K activities aim to foster students' understanding and skills in producing unique communities and pioneering profit-oriented entrepreneurship. PKM-K activities are funded by Dikti, namely the "Black Hot (Dodol Jahe)" business. This activity aims to utilize ginger plants to be processed into traditional snacks that are delicious, healthy, and nutritious, as well as opening opportunities in the business of traditional snacks made from ginger. The resulting Black Hot product has health benefits, namely, it can soothe the throat, warm the body, and increase body stamina. The method of activities carried out by the student team is the virtual PKM-K preparation stage, product design making, black hot product manufacture, marketing, and sales stages, evaluation, and reporting stages. The result of the PKM-K "Black Hot" activity is that there is a lot of public interest in buying and tasting traditional snacks with a ginger-flavored variant which sold 30 packs of pre-orders through social media.
Implementasi Personal Branding Dalam Meningkatkan Kredibilitas Jiwa Entrepreneurship Di Era Digital Arafah, Santi; Miko, Jeroh; Syafitri, Ema
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2022): Desember 2022
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v2i2.5859

Abstract

Personal branding is a process of forming public perceptions of aspects owned by individuals, including personality, abilities, values, and stimuli that produce positive perceptions in society, so that they can be used as marketing tools. An entrepreneur really needs good personal branding to build public charm towards themselves so that someone can manage their own life without having to depend on other people. This personal branding is seen from the online representation shown, both spread on websites and social media. The existence of this personal branding can help one’s self-confidence and self-control in achieving achievements as well as self-image that is built through competence and quality possessed.
Co-Authors Arafah, Santi Miko, Jeroh Pratiwi, Ega Purwita Sari, Purwita Sahbana, Yudhi Aulia