Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Entrepreneur
Rosanti, Adelia Dwi
Unknown Affiliation
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO NINA CEMILAN PRAJEKAN BONDOWOSO Rosanti, Adelia Dwi; Arief, Muhammad Yahya; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.621 KB) | DOI: 10.36841/jme.v1i6.2166

Abstract

Marketing is an activity that needs to be carried out by companies, both goods and services companies in an effort to maintain the viability of their business. The purpose of this study is to analyze and examine the effect of Product Quality on Purchase Decisions through Consumer Trust as an Intervening Variable. The population of this research is the consumer of Nina Cemilan in Prajekan Bondowoso. The sampling technique was determined by simple random sampling. For data analysis and hypothesis testing in this study using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, which shows that Product Quality has a significant positive effect on Consumer Confidence, Product Quality has a significantly positive effect on Purchase Decisions, Consumer Trust has a significantly positive effect on Purchase Decisions, Product Quality on Purchase Decisions through Consumer Trust positive significant effect.
Co-Authors Arief, Muhammad Yahya Pramesthi, Riska Ayu