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All Journal JAZ: Jurnal Akuntansi Unihaz Jurnal Mahasiswa Entrepreneur
S, Yayuk
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences

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PENGARUH HARGA DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WISATA KK26 SITUBONDO S, Yayuk; Karnadi, Karnadi; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.052 KB) | DOI: 10.36841/jme.v1i2.1906

Abstract

Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the right marketing strategy can increase tourist attractiveness through Price, Location, Consumer Satisfaction and Loyalty of KK26 tourism consumers in Situbondo Regency. The purpose of this study was to analyze and test the effect of price and location in determining consumer loyalty with consumer satisfaction as an intervening variable. The population in this study are KK26 tourism consumers in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer satisfaction, price has a positive but not significant effect on consumer loyalty, location has a positive but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis show that the price variable on consumer loyalty through consumer satisfaction has a significant positive effect, location on consumer loyalty through consumer satisfaction has a significant positive effect.
SISTEM PERPAJAKAN, NORMA DAN KEADILAN PADA PENGGELAPAN PAJAK Sari, Luhdina Eka; S, Yayuk; Bau, Leonarda; mukoffi, ahmad mukoffie; Indah, Sri
Jurnal Ilmu Akuntansi Vol 5 No 2 (2022): JAZ:JURNAL AKUNTANSI UNIHAZ
Publisher : Universitas Prof.Hazairin,SH Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/jaz.v5i2.3291

Abstract

Abstract Taxe play an important role in increasing state tax revenues, several factors that influence the occurrence of tax evasion, namely the uneven taxation system, low taxpayer norms and lock of tax justice. MSMEs in Tlogomas Malang Village partially This study uses quantitative methods. Determination of the sampel is abtained as many as 34 MSME taxpayers in Tlogomas Malang Village, the data collection technique used by the researcher is a questionnaire, the data analysis method used isregression multiple using SPSS 26 program. The result of the study prove that the taxation system has a significant effect on tax evasion with a tag value of 4.191, norms system has a significant effect on tax evasion with a tag value of thg 4.070 and fairness is significant effect on tax evasion with a value of 6.027 As for what needs to be considered by taxpayers, namely paying in time.
Co-Authors Bau, Leonarda Harisandi, Yudhistira Indah, Sri Karnadi, Karnadi mukoffi, ahmad mukoffie Sari, Luhdina Eka