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All Journal Jurnal Pengabdian Masyarakat Madani Jurnal Mahasiswa Entrepreneur
Istiqomah, Laily
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Religion Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEING PADA TOKO SK MART DI KECAMATAN JANGKAR Istiqomah, Laily; Soeliha, Siti; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (647.969 KB) | DOI: 10.36841/jme.v1i4.2116

Abstract

Marketing is one of the most important factors in the company, so it can be said that marketing is the heart in the life of the company. The purpose of this study is to determine the effect of service quality and location on purchasing decisions through consumer satisfaction at the SK mart store. The population in this study were all consumers who came to the SK mart store. The random sampling method (simple probability) pays attention to the strata in the population in this research. In taking this sample using a presentation level of 10%. Data analysis and hypothesis testing in this study used the Structural Equation Model- Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS .3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer satisfaction, service quality has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on purchasing decisions.
Inovasi Mocaf Sebagai Pendorong Pemberdayaan Ekonomi Desa: Kolaborasi Sinergis KWT dalam Transformasi Desa Purwonegoro Istiqomah, Laily; Ikhlas, Ahmat; Pamungkas, Happy Nurhidayah Putri; Fitriyah, Eka; Mu’tafi, Ali
Jurnal Pengabdian Masyarakat Madani Vol 4 No 1 (2024): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v4i1.156

Abstract

Penelitian ini menginvestigasi dampak inovasi Tepung Singkong Modifikasi (Mocaf) dan kolaborasi dengan Kelompok Wanita Tani (KWT) dalam mengubah paradigma pembangunan di Desa Purwonegoro, sebuah bukit subur di Indonesia. Pabrik Mocaf didirikan sebagai pusat produksi dan pelatihan bagi masyarakat, sementara KWT memainkan peran strategis dalam manajemen dan pemasaran. Hasil implementasi proyek menunjukkan peningkatan ekonomi, peningkatan produktivitas pertanian, dan pemberdayaan perempuan. Selain itu, proyek ini menciptakan dampak positif pada infrastruktur desa dan akses pasar, menciptakan lingkungan yang inklusif dan berkelanjutan.
Co-Authors Ali Mutafi Fitriyah, Eka Ikhlas, Ahmat Pamungkas, Happy Nurhidayah Putri Pramesthi, Riska Ayu Soeliha, Siti