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All Journal International Journal of Economic, Finance and Business Statistics (IJEFBS)
Girik Allo, Fenny
Universitas Sepuluh Nopember Papua
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimization of Strategy with SWOT Analysis to Increase Revenue of Imported Exterior Clothing Sales at Vn-Nee Collection Stores in Jayapura City Girik Allo, Fenny
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 1 (2024): February 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i1.1434

Abstract

The sustainability of small and medium-sized enterprises is critical in the face of the increasingly competitive challenges in this industry. The study aims to formulate a strategy for increasing the sales of imported used clothes in Vn-Nee Collection stores using the SWOT analysis approach. SWOT analytics is used to identify strengths, weaknesses, opportunities, and threats that affect VN-nee collection. The results of SWOT analyses indicate that Vn-nee Collection has significant internal strengths and is able to anticipate threats in the same business sector. Through a four-quadrant cartesius diagram approach. The implications of this finding are that the Vn-Nee Collection can leverage its internal strengths to design effective strategies for increasing competitive advantage, exploiting market opportunities, and managing risks emerging in this growing industry.
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